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How to Increase eCommerce Sales — Growth Tips from Industry Experts

Up and Running

What are some of the best business strategies to scale your new eCommerce business ? But what if I told you there’s a way to find the best eCommerce marketing strategies for your business? Proven strategies that will optimize your return on investment (ROI) and are firmly rooted in the methodologies adopted by top eCommerce platforms.

eCommerce 152
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. By meeting buyers’ post-purchase needs , you’ll improve customer retention. Image source ). Image source ).

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 129
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Retention Optimization: How to Increase the Value of a Conversion

ConversionXL

A higher conversion rate is great, but as Peep says, “If you want to increase conversions, make everything that you sell one cent, conversions go way up, but you go out of business.” Well, it’s retention. (No, Your work isn’t done after the initial conversion (one night stand). Why Is Retention Important?

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

have the highest conversion rate and identify the content that earns the most interest from your target audience. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. You’ll be able to see which channels (paid, organic, social, etc.)

Analytics 119
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. So it might actually be more productive for you to improve your conversion than to improve your ad buying, for example. That bit is easy.

Metrics 150
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How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

According to research conducted by Bain & Company, an increase in customer retention of a mere 5% can potentially increase a brand’s profitability by nearly 95%. The best part is that they’re more conversational and far more accessible than email support. In eCommerce , it is exemplified by Amazon. What about AI chatbots?

Customer 154