ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

MARCH 20, 2019

For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers. Changing the conversation. 10K / 1M = 1%.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JUNE 2, 2022

ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. Account-based marketing flips the traditional marketing and sales funnel upside down. Tools for IP-targeted ads: MRP ; Terminus. Individuals don’t make B2B buying decisions; groups do.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 10, 2019

ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. With account-based content , you’re usually cutting out search engines and proactively reaching out to prospects. Dynamic audiences ensure you’re only retargeting individuals before the conversion.

PPC 131

PPC Campaign Marketing Sales Cycle 131