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Technical SEO for Startups with Jacque Alec at Capconvert

Mucker Lab

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Jacque Alec , the CEO of Capconvert , to go deep on the topic of technical SEO for startups. Before jumping in and optimizing for Google, it is vital to first understand the anatomy of SERP (Search Engine Results Page) features.

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Artificial Intelligence and Machine Learning– Explained

Steve Blank

The Department of Defense has thought that Artificial Intelligence is such a foundational set of technologies that they started a dedicated organization- the JAIC – to enable and implement artificial intelligence across the Department. These technologies will transform businesses and government agencies. Example here.

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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. To help you with that, we’ve assembled a list of the most popular a/b testing tools and corresponding reviews from A/B testing experts to help you in your decision making process. SiteGainer.

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Optimize Your Toolset To Tackle Today’s Network Issues

YoungUpstarts

Software defined networking (SDN) and the Internet of Things (IoT) are key technology trends sure to affect the future of networking. What follows is an outline of the core challenges each of these trends presents and suggestions on how network engineers can overcome them. By Leon Adato, Head Geek, SolarWinds. The first is security.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

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Account-Based Marketing Software & Tools

ConversionXL

User reviews on G2 Crowd reinforce that perception: DemandBase is on the pricier side, it also doesn’t do a very good job with targeting smaller businesses (really only good for mid-to-large size businesses). Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic. Image source ).

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Build vs. Buy: Which is Right for Your Business?

ConversionXL

Whether you decide to build or buy, the technology you adopt must align with your business goals. Companies are investing in enterprise software not just as a platform to run their business on, but the engine that moves it forward. The problem your new software or technology will solve. But that’s not always the case.