Using Cohort Analysis for Conversion Optimization
ConversionXL
OCTOBER 13, 2015
In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. In sequential testing , you simply change things on your site and note how your conversion rate changes over time. Will this cohort help me improve that metric?”.
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