Remove Conversion Remove Product Development Remove Retention Remove Web
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What Does the Future Hold for Conversion Optimization?

ConversionXL

Similarly, conversion optimization moves quickly. As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ).

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Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement.

Metrics 93
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How to Build a User Research Culture

ConversionXL

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. It costs money. It has no clear ROI.

Design 111
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Seven Things Your Customers Can Do Better Than You

YoungUpstarts

You take that money and invest a good portion of it in traditional sales and marketing efforts — including product developers, creative people, and salespeople, all of whom are paid to figure out what buyers want and to say good things about your company — in a quest to get even more customers. In return, the customers pay you money.

Customer 168
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. — Northwoods Web Solutions (@northwoods) March 28, 2018. previous conversations, facebook, intercom…). — Northwoods Web Solutions (@northwoods) March 28, 2018. intimate communication is how we actually have our conversations, not email, or ads.

Retention 106
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. If so, the business world is full of specialists who are all too eager to help.

Customer 154
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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

Can we skip conversion research if we know the repeatable patterns? The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time. Use micro-conversions. Focus on upsells, cross-sells and personalization when the conversion rate is already very high.