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The future of search is being reinvented with generative AI

VC Cafe

In December 2022, just a month after the introduction of ChatGPT, Google understood the risk as well and launched a ‘code red’ – a company-wide emergency effort to tackle generative AI and come back with an adequate response to ChatGPT and Microsoft Bing. Google’s ranking which is driven partly by SEO).

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

SEO 122
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30 Entrepreneurs Explain the 2023 Trends They See in Their Industry

Hearpreneur

6- Datafication Photo Credit: Edward Mellett Datafication, in my perspective, is the transformation of everything in our lives into data-powered devices or software. 10- Adoption of flexible work models Photo Credit: Steve Rose The flexible work model is growing in popularity due to its many advantages. Thanks to Jaden Oh, TRAFFV ! #6-

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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. While these strategies can be planned up to a year in advance, many efforts are no longer applicable due to the various restrictions that consumers are facing. Improve SEO and user experience. Host virtual events. Pivoting your strategy.

Marketing 171
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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

This typically includes: Relationships with relevant service providers in your vertical, often with pre-negotiated discounts: coaches, lawyers, accountants, common software vendors, consultants. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. AskAnything.VC

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and and you can definitely use it for UX and conversion optimization , too. reviews, trust).

SEO 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc.

SEO 131