Startup Professionals Musings

APRIL 16, 2011

I should have added that a website not optimized for search engines is lost in the heap of a billion dead websites. Search engines are programmed to rank websites based on their popularity and relevancy. The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions.

Search 233

Search SEM SEO Engineer 233

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

Social Media 120

Social Media Media SEM Startup 120

Startup Lessons Learned

NOVEMBER 7, 2008

We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Dont worry about selecting particularly good keywords, if youre new to SEM. Just load them all in and choose a low cost-per-click. We finally settled on a $1.99 Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns.

Revenue 60

Revenue Acquisition Channel Campaign 60

crowdSPRING Blog

MARCH 12, 2013

Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. New SEO Starter Guide From Google.

Search 100

Search SEM PPC Engineer 100

www.reincubate.com

FEBRUARY 1, 2010

Start-ups often hire at one extreme -- closer to a Lead Developer or VP of Engineering -- whereas corporates may focus on their CIO, which is potentially quite a different role. Contribute to development of primary business plan, with input on focus, costing and approach (platform, build vs. buy, resourcing, hosting strategy, time & cost).

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. As I already mentioned, the cost of playing at Vegas is much higher. You have your room fee, your plane ticket, the cost of eating out while there, etc. on a scale of 1-4). on a scale of 1-4). Why play roulette online instead of at a real casino?

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

SEPTEMBER 2, 2008

We wanted an agile approach that would allow us to build our software architecture as we needed it, without downtime, but also without large amounts of up-front cost. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Seeing Both Sides

FEBRUARY 25, 2016

As part of an entrepreneurial research effort for Harvard Business School, we interviewed more than a dozen Growth Managers at fast-growing startups and explored what they are doing to design a growth function within an organization. Cost to execute the test. If data is the fuel of growth, then analytics is its engine.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

As part of an entrepreneurial research effort for Harvard Business School, we interviewed more than a dozen Growth Managers at fast-growing startups and explored what they are doing to design a growth function within an organization. Cost to execute the test. If data is the fuel of growth, then analytics is its engine.

Management 20

Management Analytics Technical Review Framework 20

crowdSPRING Blog

MAY 1, 2013

Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing). There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). Effective email marketing requires good design and optimization.

Small Business 107

Small Business Marketing Affiliate PPC 107

Startup Lessons Learned

SEPTEMBER 10, 2008

At IMVU , our engineering team accumulated thousands upon thousands of tests, and we had a build cluster (using BuildBot ) that ran them. Automated testing dramatically reduces the cost of certifying changes, because it removes all of the grunt work QA traditionally does in software. Do new candidates write code during their interview?

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

mashable.com

MAY 28, 2010

Johnson also says that search engine issues have affected the style of names. Amidst all the search engine and domain name drama, consider that names are memorable when they sound good. You're going to spend many multiples of what the domain name would have cost you to create brand recognition. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

FEBRUARY 3, 2022

Marketers following this practice start with a hypothesis, design and run an experiment, and interpret results to fuel future experiments. The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

The Next Web

FEBRUARY 28, 2014

I decided to use a personal favorite (Quora) just out of curiosity: So far, just from the first step, we have learned that there is interest in a) the cost of tailored suits, b) people want to get them online, c) they want to know if tailored suits are really worth it and d) there is a strong interest in the USA and China. customer discovery.

Social Media 157

Social Media Database Search SEM 157

Startup Lessons Learned

SEPTEMBER 8, 2008

It cost us a few hundred thousand dollars to get our app up and running, but none of that was dollars spent on software licenses or professional services. I cant really imagine how much it cost our "grownup" counterparts at other dot-com startups to get their first app up and running. Looking back, that was a special moment.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

The Startup Magazine

JUNE 8, 2022

The demand for low-cost clothing and other items led to the growth of reselling business. Similarly, you can also teach science or other technical subjects like engineering or computer. Suppose you have a knack for digital marketing services such as SEO, SEM, SMO, content marketing, or web development. Image Source.

Entrepreneur 131

Entrepreneur SEM United States Web Development 131

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) ——————– Engineering 245.

Wiki 311

Wiki Lean Management Business Model 311

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot. Create Your Website.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot. Create Your Website.

Small Business 84

Small Business SEM SEO Social Network 84

The Next Web

NOVEMBER 11, 2013

The government should also send Brazilian executives, engineers, and entrepreneurs to Silicon Valley, not just academic students. An example of something similar is the program “ Ciência sem Fronteiras ,” a positive government initiative working to promote science knowledge exchange. Image credit: Spectral-Design / Shutterstock.

Brazil 149

Brazil Portugal Silicon Valley Mobile 149

Startup Lessons Learned

SEPTEMBER 2, 2008

Or your cost of customer acquisition just magically floats up to match your customer lifetime value. SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

crowdSPRING Blog

DECEMBER 8, 2013

Import your list, modify one of their templates (or create your own design), input your content, and away it goes, delivered to your customer’s virtual doorstep through the internet tubes. Google and the other search engines are invaluable resources for helping customers (especially new ones) find you. Pay-per-click.

Small Business 85

Small Business Startup Campaign SEM 85

abovethecrowd.com

JULY 17, 2013

And many of them, like the DirecTV application, are simply designed better. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. Design takes on a greater role. Mobile applications are instantly accessible as the smartphone is always with you.

Mobile 96

Mobile SEM SEO Technical Review 96

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” The total cost you end up paying is calculated on a per-click basis. The general goal with PPC advertising is to target the right keywords and organize them into effective campaigns and ad groups to make the cost of clicks trivial. PPC or SEO?

PPC 81

PPC Small Business Management Advertising 81

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free. Search marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free. Search marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

DECEMBER 6, 2010

We tend to be far too obsessed about Search Engines and Twitter and the Next Shiny Object. Fifth , this is very important: What did it cost you to get this traffic to your site? If your AdWords account is linked to Google Analytics perhaps you'll see Cost here. Even "Free Media", it just costs less.

Analytics 125

Analytics Web Customer SEM 125

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

His response was unintentionally evasive: My background is in SaaS so I designed it with that customer persona in mind. I spent only hundreds of dollars a month and covered the entire spectrum of SEM. So I think the ideal customer is: SaaS, ISV, Web Products. And what’s the point anyway? I bought ads for $0.05/click

Customer 279

Customer Software Review SEM Technical Review 279

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. It would cost you considerably more (in setup, time, and support) to replicate the services offered in Google Apps on your own. Google Analytics. Google Apps. Google Alerts.

Small Business 102

Small Business Analytics Social Media Search 102

Duct Tape Marketing

NOVEMBER 10, 2015

The question is what is not measuring costing you in terms of wasted money and lost opportunity? It’s a great deal like cost to acquire a new client. Tools like SEMRush and MOZ can give you lots of information about SEO and SEM – things like keyword ranking, backlinks, and even AdWords spend.

Metrics 28

Metrics Small Business Analytics SEM 28

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of my CEOs pointed out to me at a board meeting last week: “Our average customer acquisition cost (CAC) is irrelevant for the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

SEM 113

SEM SEO PPC Marketing 113

Startup Lessons Learned

FEBRUARY 28, 2009

Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Most of all, these arguments stemmed from a simple misconception: that the code we had written was an asset, and that it would cost us to throw it away. But code written that doesnt help the company succeed is a sunk cost.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. Slow progress, but has cost less than 150k aud so far. I have wrestled with the way that companies use the "beta" designation to create an ostensible reason for a particular date being their "launch", even though the product has been publicly available for months. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168