Remove Cost Remove Design Remove Management Remove Product Name
article thumbnail

How “Tag Management” Can Improve Site Performance

ConversionXL

After the top notch article on migrating to Universal Analytics using Google Tag Manager , we got some feedback from you that some background on what tags and tag management are would be helpful. Managing tags in this way quickly becomes a mess that drives teams apart. What is a Tag Manager? What is a “Tag” Anyway?

article thumbnail

7 Reasons To Think Globally While Still New And Local

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Balance your business between geographies.

Global 266
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. If you decide to tackle the process on your own, there are several online resources for managing the whole process. Hiring an attorney.

Hiring 133
article thumbnail

6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

If we can assume that a searcher’s goal is to find the product that’s right for them, there are some essential principles that go into designing a search experience that will get them to the exact product they’re looking for with as little hassle as possible. Button design.

Search 107
article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

SERPs with a high cost-per-click (data those tools also return) suggest a bottom-of-funnel or transactional query. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].

Search 126
article thumbnail

7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. What all this doesn’t mean is that you should roll out your product in every country at the same time. Balance your business between geographies.

Global 235
article thumbnail

Nuts & Bolts of Intellectual Property for New Startups

Gust

It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars. Most of our early-stage startup clients fit this description.