Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. Distributed version control model – first in the industry like ours and we are filing patents. Reasons: cost of sales executives, long sales cycles, deep functional requirements. Folksonomy.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Buffer, a popular social media sharing tool, leveraged a guest network to generate millions in revenues. Paid Content Platforms: A Distribution Alternative? The following are some of the most popular distribution platforms on the market.

Distribution 28

Distribution Cost Social Media Viral 28

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 100

Distribution Widget Viral Social Media 100

thebarefootvc

DECEMBER 16, 2011

Powered by cell phones and social networking platforms, we saw revolutions taking place, businesses being transformed and our daily lives made more convenient (if we could tear ourselves away from our Facebook and Twitter updates). What’s Next in 2012….

Technical Review 110

Technical Review India Mobile Hockey Stick 110

Sophia Perl of Wisdom

AUGUST 27, 2011

A notable site is FaceSmash which sold for $30k the week the movie Social Network came out. Even Perez Hilton blogged about Flippa because of its relationship to FaceSmash and Social Network. Tips from Matt Mickiewicz: To keep costs low try swapping services for other services.

EC2 53

EC2 Social Network Distribution Demand 53

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Back when Facebook was still just for schools, some schools already had their own social networks.

Thailand 167

Thailand Social Network PPC Singapore 167

Both Sides of the Table

FEBRUARY 7, 2011

It became a theme in my keynote at Caltech on the future of social networking. In 1995, while in high school, Seth wanted to start a business scanning paper documents for companies, but realized it was a non-starter when he learned that a scanner costs $4k. We then captured this conversation again on camera. Series A round.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

Brandanew

JUNE 15, 2015

Growth hackers are basically professionals who make use of SEO, website analytics, content marketing and A/B testing to create and execute a low cost marketing strategy. The most popular growth hacking techniques include social media and viral marketing. Viral marketing. Snackable content. Owned media.

Viral 100

Viral Marketing Social Media SEO 100

Steve Blank

MARCH 18, 2011

The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. For a specific startup this list is probably a few hundred names.

Internet 334

Internet IPO Silicon Valley Agile 334

YoungUpstarts

AUGUST 21, 2012

However, many methods of attracting viewers cost little or no money. Social Media and Guest Posting. Social media offers forums to post blogs without cost. Marketers can spend some time learning to promote through social media, which includes active, engaged viewers who willingly trade links and visit sites of interest.

Web 159

Web Social Media Advertising Search 159

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Pinterest, for most, does not. Should you pay for Pinterest ads?

Marketing 114

Marketing Viral Campaign Search 114

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. This includes ads, team costs (fraction of your weekly work hours invested), and any other effort required.

Revenue 60

Revenue Acquisition Channel Campaign 60

Pascal's View

SEPTEMBER 4, 2013

LittleCast lets any videographer sell video on social networks. The videographer sets the price and LittleCast does the rest: the solution publishes the video, of any length up to 3 hours, in standard definition or high definition, to social networks, iPhone, iPad and Android devices. Try it, you’ll like it!

Video 35

Video Social Media Media Social Network 35

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

crowdSPRING Blog

SEPTEMBER 30, 2012

For much of the past five years academics, journalists, bloggers, and assorted mass-media-tag-alongs have been heralding the “ death of newspapers ,” the downfall of the publishing industry and the collapse of information distribution as we know it. Brand names matter (as do eyeballs).

Small Business 88

Small Business Public Relations Social Media New York 88

Duct Tape Marketing

MAY 29, 2015

Which blog posts get the most shares, views, or impressions on your blog and across your social networks? It’s important to distribute your blogs across a wide variety of platforms to get a feel for as many different segments of your audience as possible, as well as to get a better sense of the piece’s success. Blog Topics.

Customer 28

Customer New York City Analytics Social Media 28

YoungUpstarts

AUGUST 25, 2020

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. In advertising, it is often said that keeping a customer costs 10 times less than getting a new one. Loyalty Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company. But this time, I gave a different answer.

Distribution 66

Distribution Vertical Viral B2B 66

Mike Michalowicz

FEBRUARY 11, 2013

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. A great offer goes a long way quickly…especially through our favorite social networking sites! Self-printed cost is $0.46 Are you a thought leader? Be visible!

Small Business 167

Small Business Marketing PR Social Media 167

David Teten

DECEMBER 3, 2019

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Capital has built a free online tool for founders to calculate their cost of capital. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

mashable.com

SEPTEMBER 12, 2011

While all of these factors are true to an extent, the truth of the matter is that the reduced costs of hardware and software are easily offset by the expense of engineers and experienced business people. Nearly all of your costs will be headcount, primarily in the engineering department. Sign in with Facebook or Twitter to get started!

Startup 79

Startup Social Media RSS Social Network 79

mashable.com

SEPTEMBER 22, 2008

Ximdesk – Collaboration and social networking platform for enterprise. GroupSwim – Social collaboration and community tools to bring your employees, customers, and partners together. Xing XING – A global networking and contact management site for business professionals.

Software Review 78

Software Review Social Media Social Network Software 78

VC Cafe

NOVEMBER 2, 2010

They hope to raise awareness through viral marketing and word of mouth, since participating in professional industry events can be a pretty expensive ordeal when you take into account hotels, flights, tickets, etc. Binpress is a distribution platform for web and mobile developers. If you ask me, I think this is a great concept!

Finder 128

Finder Startup Social Network Mobile 128

ConversionXL

JULY 21, 2020

While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Spend time in popular forums or social networks where they spend most of their time. Content marketing isn’t a tactic you use when you need to increase sales.

Customer 92

Customer Audience Campaign Social Media 92

Both Sides of the Table

JULY 10, 2011

Think of DataSift as turning the fire-hose into a cost-effective and manageable tap of running water. Or in utility speak, they are transmission and we are last-mile distribution. Or the ability of the Center for Disease Control to be able to track pandemic distribution of viruses. Twitter is inherently viral.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

www.readwriteweb.com

FEBRUARY 19, 2010

The landing page for Bonds viral, social game, Spymaster. Developers dont usually think much about how element should sit on a screen together, so you see a lot of items crammed together or unevenly distributed. There are other social networks that look more aesthetically pleasing. Its very disheartening.

Web 42

Web Design Startup Flash 42