Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. The key issues here are time to market and cost.

Business Model 256

Business Model Distribution Viral Green 256

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. We're putting a 'Retweet' button inside the product to encourage viral growth.". I know of no companies who have " gone viral " because of buttons. Frightening honesty.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Startup Professionals Musings

JULY 12, 2023

Viral marketing campaigns to lure new customers will cost you big money. Examine every cost center in your business. These are chances to broaden your product line, change distribution, offer new services. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones.

Viral 232

Viral Revenue Distribution Campaign 232

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. With the cost of starting and running a startup at all time lows, it is now easier than ever to attempt to take market share. Channel saturation. Product-growth fit.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

Startup Professionals Musings

OCTOBER 21, 2020

Viral marketing campaigns to lure new customers will cost you big money. Examine every cost center in your business. These are chances to broaden your product line, change distribution, offer new services. It's far less expensive to nail down repeat business from your existing customers than it is to land new ones.

Viral 430

Viral Revenue Distribution Cloud 430

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

APRIL 3, 2016

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Viral marketing costs real money, and your support staff and hosting systems cost even more. Bypasses intellectual property as not worth the cost.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Third: cost. Marketing cost is not the best measure of success. Fourth: measurement.

Viral 62

Viral Product Channel Audience 62

Startup Professionals Musings

APRIL 1, 2015

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Viral marketing costs real money, and your support staff and hosting systems cost even more. Bypasses intellectual property as not worth the cost.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. You’re not allocating enough costs to gross margin or the cost to acquire a customer. Find and focus on one reliable distribution mechanism before diluting your time diversifying. Sometimes that’s airtight product/market it. Priority depends on your goals (e.g.

Restful 202

Restful Founder Revenue Acquisition 202

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) Third: cost. If you can’t measure the results of your attempts to gain a viral response, how can you know when to focus upon reinforcing or changing the effort?

Viral 71

Viral Matching Syndicate Syndication 71

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad costs. Stay on brand. Plan it out.

Video 129

Video B2B Technical Review Campaign 129

YoungUpstarts

DECEMBER 5, 2012

Widespread global availability of free or low-cost web access, easy-to-use social tools, and algorithms by companies like Klout and PeerIndex have also resulted in an “influence revolution” According to Schaefer, the rules of online influence are affected by several factors: 1. Providing compelling content – Content is king.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

Startup Professionals Musings

OCTOBER 9, 2023

Estimate your costs, including a 50 percent gross margin, as a lower bound on a price. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. Here again is your chance to make pivots for almost no cost. Match with competitor prices and market demographics.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

ConversionXL

OCTOBER 4, 2022

Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. From here, attach valid marketing metrics to each goal. Brian Balfour , Reforge.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Paid Content Platforms: A Distribution Alternative? Not unlike creating a sponsored post on Facebook, a range of content distribution platforms have emerged over the last few years, aiming to automate the challenge of finding an audience for your content.

Distribution 28

Distribution Cost Social Media Viral 28

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Startup Professionals Musings

JANUARY 30, 2021

Estimate your costs, including a 50 percent gross margin, as a lower bound on a price. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. Here again is your chance to make pivots for almost no cost. Match with competitor prices and market demographics.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 103

Distribution Widget Viral Social Media 103

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. Distributed version control model – first in the industry like ours and we are filing patents. Reasons: cost of sales executives, long sales cycles, deep functional requirements. Folksonomy. Free product.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. The result? An increase in listings from 50,000 to 500,000. via CXL’s Growth Marketing Minidegree ].

Retention 113

Retention Marketing Acquisition Channel 113

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 100

Distribution Widget Viral Social Media 100

YoungUpstarts

OCTOBER 9, 2018

You should always invest in features that you know that customers will love even though it will cost you money in the short-term. Have a strong distribution network. Secondly, make sure that you have a distribution network that avails the application to the right customers at the right time. Pushing your app through the media.

Mobile 124

Mobile Startup Distribution Viral 124

Startup Professionals Musings

MAY 14, 2012

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. The key issues here are time to market and cost.

Business Model 242

Business Model Distribution Viral Green 242

Hunter Walker

JANUARY 15, 2021

The falling economic costs of production and distribution have been replaced by a new set of taxes — physical, emotional, psychological — as your community expects new content, accessibility to their heroes and open book authenticity. Having to perform 24/7 comes with costs, and that’s only dealing with fans let alone the trolls.

Viral 147

Viral Algorithm Community Social Media 147

Startup Professionals Musings

JANUARY 26, 2018

Build a realistic revenue model and price, based on cost. Word of mouth and viral marketing alone are not adequate, and a website is not all you need for credibility. To get the visibility and distribution for scaling, plan on one or two levels of partner relationships, as well as real events and promotions early.

Angel Investor 147

Angel Investor Distribution Bootstrapping Viral 147

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. For example, if you sell printers, you can start with cost-saving device optimization. Remember Hollywood secrets.

Marketing 120

Marketing Viral Demand Channel 120

Startup Professionals Musings

JANUARY 29, 2011

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. The key issues here are time to market and cost.

Business Model 246

Business Model Distribution Viral Green 246

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

MAY 1, 2013

Viral marketing campaigns to lure new customers will cost you big money. Examine every cost center in your business. These are chances to broaden your product line, change distribution, offer new services. It''s far less expensive to nail down repeat business from your existing customers than it is to land new ones.

Startup 247

Startup Viral Revenue Distribution 247

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market.

Customer Development 223

Customer Development Web Developer Customer 223

ReadWriteStart

APRIL 4, 2023

These fees are charged to cover the costs of operating the crowdfunding platform, including marketing, payment processing, and customer support. A campaign should only be used if your product has a “viral” quality to it. It can serve as a centralized hub for distributing all of your most important information.

Startup 141

Startup Campaign Cofounder Venture Capital 141

Brandanew

JUNE 15, 2015

Growth hackers are basically professionals who make use of SEO, website analytics, content marketing and A/B testing to create and execute a low cost marketing strategy. The most popular growth hacking techniques include social media and viral marketing. Viral marketing. Snackable content. Owned media.

Viral 100

Viral Marketing Social Media SEO 100