Remove Cost Remove Download Remove SEM Remove Viral
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. I was talking with a colleague once about how videos go viral. Rebelling is simply a form of snobbery. Look at Viddy & SocialCast. Underbelly.

SEM 379
article thumbnail

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing. Viral marketing costs real money, but is often worth it. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Streaming video. Podcasting.

Internet 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Viral marketing. Viral marketing costs real money, but is often worth it. Streaming video.

Internet 224
article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. In the early phases if you can’t acquire customers cost effectively enough you’ll need to diagnose why and how to fix it. SEO is seldom “free.”.

Metrics 346
article thumbnail

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 257
article thumbnail

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 265