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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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Using Generative AI to Drive Corporate Impact

TechEmpower

In the sphere of software engineering , AI is pivotal for corporate IT by automating coding, optimizing algorithms, and enhancing security to boost efficiency and minimize downtime. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.

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Top 5 Innovative Business Ideas For Civil Engineers

YoungUpstarts

Roads, streets, bridges, metro lines, and huge skyscrapers everything that we see from the business and corporate buildings to malls for entertainment, is just because of the marvels of civil engineering. In the future, we will witness the role of civil engineers evolve even more as technology is evolving everything and everywhere.

Engineer 235
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Use content advertising to fight rising costs. Except it does it without relying on organic search engine optimization to make an impact. Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. Grab attention. Build trust.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.

Metrics 150
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What’s Your 2022 PR Plan?

Rembrandt Communications

But, what about public relations and your 2022 PR Plan? This year, your news can give you a competitive edge cost-effectively… no matter how big or small your business is! Done correctly, your 2022 PR Plan can help you: • Stay top-of-mind. This is just a small list to start your PR Plan thinking process.

PR 130
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Do You Pay For These Hidden Publicity Fees?!

Rembrandt Communications

You just hired a PR, or public relations, company to help you get some publicity. Does your PR firm overcharge for press release distribution? Many companies offer all kinds of content and PR activities that seem very cost-effective. Public relations is all about communications , and it starts with you and your PR team.