Startup Professionals Musings

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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7 Staffing Strategies That May Cost You Your Business

Startup Professionals Musings

Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. Trying to save costs by seeking resumes on the Internet will result in poor quality candidates, more time required for screening and interviews, and high turnover.

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9 Messages From Sales Training May Save Your Startup

Startup Professionals Musings

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

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5 Startup Cost Realities Most Founders Underestimate

Startup Professionals Musings

Image via Flickr by Phil Gyford Starting a new venture still costs real money, even though the entry price has come down dramatically in last few decades. For example, I come from a software background, and back in the early PC days, it could easily cost half a million dollars for a team of professionals to produce a commercial product.

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7 Costs To Consider Before Taking Your Startup Public

Startup Professionals Musings

There are real ongoing costs of maintaining a public company. million in annual recurring costs as a result of being public. Public ownerships usually lends prestige and credibility to your sales, marketing, and acquisition efforts, but it may work counter to your vision of saving the world. Exposure to increased liability risk.

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10 Strategies To Cover New Product Development Costs

Startup Professionals Musings

My first advice for new entrepreneurs is to pick a domain that doesn’t have the sky-high up-front development costs, like online web sites and smart phone apps. That includes estimating the money required to get to the revenue stage, and saving money to cover costs before you jump off the cliff. Join a startup incubator.

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10 Keys To Surviving Startup Cash Flow Requirements

Startup Professionals Musings

My first advice for new entrepreneurs is to pick a domain, such as online web sites and smart phone apps, that doesn’t have the sky-high up-front development costs. That includes estimating the money required to get to the revenue stage, and saving money to cover costs before you jump off the cliff.