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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. All these models start with the advertiser choosing the right search keywords to match user searches. For sites displaying the ads, this is called pay per click (PPC).

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The Latest Questions Small Businesses Are Asking

Up and Running

Primary market research consists of interviewing or surveying potential customers on their preferences and ability to purchase. Secondary market research consists of gathering information that is already available regarding the target customer group such as demographic data available through the U. Census Bureau.

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What a CFO Can Do For Your Agency

Duct Tape Marketing

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. Marketing Podcast with Jason Blumer. Jason Blumer (01:14): Hey John, thanks for having me.

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Maximizing Profits in the Healthcare Staffing Industry by Susanne Mariga

Mike Michalowicz

What makes one more successful than another is the ability to deliver top candidates quickly to their customers. When a job request is received the Judge Group can generate 60 top matches within a matter of seconds. Healthcare staffing agencies should find ways to leverage technology developments and custom tailor it for their needs.

CPA 76
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Startup Tax Planning for Better Cash Flow Management

Up and Running

Many small business owners have no idea what they will owe in taxes until it’s time to pay them,” says Paul Gevertzman, CPA, a tax partner at Anchin, Block, & Anchin in New York. For his clients, Norris prepares multiple tax forecasts during the year to ensure their tax projections match their revenue.

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Small Business and Startups: 5 Tips For Keeping the Books

crowdSPRING Blog

Enter the accounting team: you, your bookkeeper, your CPA, and (sometimes) your tax specialist.Rat. The basics are pretty simple: you need to pay vendors, bill customers, make deposits, and pay your taxes. Sales data, inventory data, employee data, customer data… the list is endless. Where to find this person?

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Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. TSM: Describe Taxfyle’s product or service in 10 words or less: Richard: Taxfyle is a Service-with-a-Software company that matches taxpayers with licensed CPAs and Enrolled Agents. TSM: With a bit more detail, what does Taxfyle do? TSM: What inspired you to start Taxfyle?

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