article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Generally speaking, each playbook should have five main parts. Users should easily understand which assets are promoted on which channels and the distribution schedule. Marketing strategy.

Campaign 149
article thumbnail

10 Entrepreneur Milestones That Make Funding Easy

Startup Professionals Musings

Don’t expect them to believe your $100M revenue projection, if you are still waiting for the first revenue dollar. A CEO who has “been there and done that” is traction, especially if teamed with a financial lead (CFO) and a product lead (CTO). Get a real customer and real revenue. Only real results count.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Keys to Startup Traction That Investors Look For

Startup Professionals Musings

Don’t expect them to believe your $100M revenue projection, if you are still waiting for the first revenue dollar. A CEO who has “been there and done that” is traction, especially if teamed with a financial lead (CFO) and a product lead (CTO). Get a real customer and real revenue. Only real results count.

article thumbnail

Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios.

Video 320
article thumbnail

Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

buy out an entire company for its revenue and profits. In response, venture capital firms like Sequoia and Andreessen/Horowitz are hiring new partners just to work with their portfolio companies and match them to corporations. The founding team is testing for the right combination of product, market, revenue, costs, etc.

article thumbnail

These 10 Steps Will Make Your Startup Fundable

Startup Professionals Musings

Don’t expect them to believe your $100M revenue projection, if you are still waiting for the first revenue dollar. A CEO who has “been there and done that” is traction, especially if teamed with a financial lead (CFO) and a product lead (CTO). Get a real customer and real revenue. Only real results count.

article thumbnail

Ten Tips for Business Traction to Attract Investors

Startup Professionals Musings

Don’t expect them to believe your $100M revenue projection, if you are still waiting for the first revenue dollar. A CEO who has “been there and done that” is traction, especially if teamed with a financial lead (CIO) and a product lead (CTO). Get a real customer and real revenue. Only real results count.