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What is a CTO?

Austin Startup

As a CTO, I can definitely say without a doubt that few people understand what a CTO does. When I tell someone I’m a CTO, I’m often met with a blank stare. Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles.

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Five Recruiting Metrics Every Founder Should Track

View from Seed

Founders need to make sure the quality of the startup’s offerings remains high and provide adequate sales and service support for prospective customers and new users. This desperate need for employees often leads to an equally desperate, ad-hoc approach to recruiting without any relevant recruiting metrics being tracked.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. A marketing playbook gets everyone on the same page.

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What fractional CMOs can do for small businesses

Duct Tape Marketing

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. The concept of a Chief Marketing Officer comes from large enterprises, but it is a role that has grown exponentially in the last couple of years.

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What does a CTO do?

www.lanceglasser.com

Metrics for cyclical businesses. What does a CTO do? Marketing and sales. What does a CTO do? What does a CTO (Chief Technology Officer) do in a high-tech company? So what is the CTO job? First it is to ensure that the company has the best technology. Finance and budgeting.

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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

As the emeritus Chief Technology Officer of the United States, he still connects government and Silicon Valley. He’ll talk about making a profit and making a difference in a conversation with New Media Ventures’ Christie George. Todd Park convened the team that saved Obamacare.

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Why Uber is The Revenge of the Founders

Steve Blank

This required a repeatable and scalable sales process, which required a professional sales staff and a product stable enough that customers wouldn’t return it. Hire a CEO to Go Public. The VCs would hire a CEO with a track record who looked and acted like the type of CEO Wall Street bankers expected to see in large companies.

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