Austin Startup
SEPTEMBER 18, 2017
As a CTO, I can definitely say without a doubt that few people understand what a CTO does. When I tell someone I’m a CTO, I’m often met with a blank stare. Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles.
ConversionXL
JUNE 16, 2022
In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. A marketing playbook gets everyone on the same page.
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View from Seed
MARCH 29, 2016
Founders need to make sure the quality of the startup’s offerings remains high and provide adequate sales and service support for prospective customers and new users. This desperate need for employees often leads to an equally desperate, ad-hoc approach to recruiting without any relevant recruiting metrics being tracked.
SoCal CTO
MARCH 11, 2010
Instead, give me the details on how you’re going to make your sales, and to whom, on the first day, the first quarter, and the first year. Part of those questions are around Startup Metrics. And it will be a consistent picture provided both to the team (CTO, COO) and to investors. Give me granularity.
www.lanceglasser.com
MAY 13, 2012
Metrics for cyclical businesses. What does a CTO do? Marketing and sales. What does a CTO do? What does a CTO (Chief Technology Officer) do in a high-tech company? So what is the CTO job? First it is to ensure that the company has the best technology. Finance and budgeting.
Startup Lessons Learned
DECEMBER 1, 2014
As the emeritus Chief Technology Officer of the United States, he still connects government and Silicon Valley. He’ll talk about making a profit and making a difference in a conversation with New Media Ventures’ Christie George. Todd Park convened the team that saved Obamacare.
Duct Tape Marketing
NOVEMBER 21, 2022
The concept of a Chief Marketing Officer comes from large enterprises, but it is a role that has grown exponentially in the last couple of years. Establishing Marketing Metrics and KPIs A fractional CMO is responsible for establishing clear marketing goals, metrics, milestones, and key performance indicators (KPIs).
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