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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. Cloud-based data warehouse Snowflake had an ambitious goal to triple its revenue.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Microsoft Surface curates content by sharing its users’ art and testimonials and responding to their posts. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Brand consistency can increase revenue by 33% , as it connotes familiarity and builds trust. Image source ).

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. As those companies become more established, that increases to around 90% of revenues. Ensure every recommended product helps the customer solve a problem or drive more revenue. Focus on value. So, what does this tell us?

B2B 129
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7 Landing Page Examples & User Journey Breakdowns to Swipe for Inspiration

ConversionXL

Secure login and payments SaaS company Memberstack is a great example of how interactivity, movement, and customization can create a unique landing page experience. Below the lower CTA, Memberstack has hinted at the security of their platform using a social proof-based friction remover “Backed by YCombinator.”. Memberstack.

Audience 156
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%. Now that you have them on board, your marketing goals are to increase loyalty and secure repeat purchases.

Customer 140
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Boost Your SaaS Business Revenue With These 12 Strategies

Up and Running

This article is part of our SaaS Business Startup Guide —a curated list of articles to help you plan, start, and grow your SaaS business! Launch an engagement or retention marketing campaign. Increase Average Revenue per User (ARPU). Improve signup rates. This certainly isn’t rocket science.

Revenue 73
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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. I asked their chief revenue officer, how do you do attribution on this community? What is community?