Steve Blank

APRIL 5, 2017

For example, our goal could be: Create demand for our products and drive it into our sales channel. Create awareness of our company and brand for potential customers. For example, to outflank a competitor who had faster products, Intel moved the conversation about microprocessors away from speed and technology to create a valued brand.

Marketing 315

Marketing Audience Technical Review PR 315

YoungUpstarts

SEPTEMBER 4, 2016

Suppliers also have machinery and technology issues to contend with as they create customized products. Transportation partners play an enormous role in the supply chain as they bring products into distribution centers and sometimes directly to customers. Develop Relationships with Supply Chain Partners.

Management 145

Management Forecast Los Angeles San Francisco 145

Steve Blank

NOVEMBER 23, 2009

The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard Customer Development lecture , I offered my thoughts on: the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there.

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Customer Development Developer Silicon Valley Customer 223

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 257

Lean Silicon Valley Startup RSS 257

Steve Blank

MARCH 26, 2019

So in 2011, with support from the Stanford Technology Ventures Program (the entrepreneurship center in the Stanford Engineering School), we created a new capstone entrepreneurship class – the Lean LaunchPad. This type of teaching firepower and headcount was necessary as the teaching team expanded the class size to meet student demand.

Lean 253

Lean Business Model Balance Sheet Video 253

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. What’s the consequence if your stab at a sales strategy is wrong?

Customer Development 225

Customer Development Developer Silicon Valley Customer 225

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Customer Development Developer Customer Silicon Valley 251

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. In 1996 no potential customer had even heard of a Personal Digital Assistant.

Customer Development 212

Customer Development Developer Customer Silicon Valley 212

Steve Blank

FEBRUARY 13, 2024

Apple is trying to push Vision Pro into their existing consumer customers All the demos and existing applications are oriented to their consumer customers Apple did not create demos for how the Vision Pro could be used in new markets where users would jump on buying a Vision Pro. The same will likely be true for the Vision Pro.

Search 279

Search Marketing Forecast Burn Rate 279

Steve Blank

APRIL 14, 2013

For the last few years, there really hasn’t been a demand to innovate on top of the ecosystem that’s been built. Though they’re familiar with technology in the valley, I picked up some important cultural difference from students and startup engineers I talked to. Filed under: China , Customer Development , Technology , Venture Capital.

China 326

China Silicon Valley Non-Compete Intellectual Property 326

Steve Blank

SEPTEMBER 20, 2022

Technology experts? Understand the technology flows. How cyclical is demand? What are the demand drivers? But in today’s technology markets, discontinuities are coming fast and furious. Are there other technologies from adjacent markets will impact this one? New technology? For the entire industry?

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Forecast China Demand Web 382

Steve Blank

APRIL 4, 2011

But it was their market size survey that had the team (and us) even more concerned; last weeks “hot” market of biomed researchers looked like it was only $30m market, and the total available reference manager market was another $80M.The question was, even if they got the product right, were there enough customers to make it a business?

Customer 239

Customer Business Model Nebraska Cloud 239

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. I couldn’t care less about those. on April 10, 2009 at 6:58 am Said: Amazing blog.

Silicon Valley 267

Silicon Valley Technical Review RSS PR 267

The Startup Magazine

OCTOBER 29, 2018

In order to bring the most value to your business, it’s important you explore ways to enhance your customer experience. While app development can be very beneficial, that’s only true if it’s done the right way. As the technology industry continues to grow, the tech talent pool has expanded exponentially. Source: Pexels.

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Developer Offshore Software Developers Software Development 107

Steve Blank

MAY 7, 2019

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Lean 334

Lean Marketing Agile Customer Development 334

Steve Blank

APRIL 14, 2013

For the last few years, there really hasn’t been a demand to innovate on top of the ecosystem that’s been built. Though they’re familiar with technology in the valley, I picked up some important cultural difference from students and startup engineers I talked to. Filed under: China , Customer Development , Technology , Venture Capital.

China 218

China Silicon Valley Non-Compete Intellectual Property 218

Steve Blank

NOVEMBER 12, 2009

The presentation didn’t have a single word about Lean Startups or Customer Development. Reply Dan Hodgins , on November 13, 2009 at 1:12 am Said: Hi Steve, Just listened to your “Retooling Early Stage Development&# for about the 10th time tonight as I was cleaning my room. Your results may vary.

Venture Capital 228

Venture Capital Silicon Valley RSS Hockey Stick 228

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Steve Blank

APRIL 2, 2009

We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. press and use it to generate end user demand and then drive that demand into our sales channel. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley 125

Silicon Valley Technical Review RSS Software Review 125

ConversionXL

NOVEMBER 5, 2020

The goal was simple: validate demand or move on. Interviewing your customers can reveal the priorities they’re aware of. However, as an agency, clients expect you to be knowledgeable about shifts in the market, new technologies, approaches, tactics, and methodologies. And so, the concept for a digital PR service was born.

PR 120

PR B2B Lean Audience 120

Steve Blank

DECEMBER 23, 2015

Knowing your customers is the single biggest driver of startup success, and there’s no substitute for getting out of the building to learn about their problems and needs. Like Matthew, Jason sees enormous value in talking with customers: The biggest thing I learned was just how much you don’t know. Get out of the building.

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Cofounder Entrepreneur Colorado Customer Development 120

Steve Blank

OCTOBER 31, 2014

One of the groups I spoke to was the Australian Sports Technology Network. They realized if they could develop and promote a well-coordinated sports technologies industry, they could capture their unfair share of the $300 billon sports consumer market. Test channel and demand creation activities in the U.S. Establish U.S.

Global 335

Global Australia Silicon Valley China 335

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

JUNE 15, 2009

Convergent Technologies When I was in my 20’s I worked at Convergent Technologies , a company that was proud to be known as the “Marine Corps of Silicon Valley.” Filed under: Customer Development , Family/Career , Technology | Tagged: Steve Blank , Entrepreneurs , Tips for Startups « Am I a Founder?

Entrepreneur 289

Entrepreneur Silicon Valley Technical Review RSS 289

The Next Web

MARCH 11, 2014

With each one, they learn and invest in technology for their next idea. For the past year, they invested in the team and technology to prioritize speed of iteration with disregard to traditional methods of customer development and company building. They created three products and killed them all before launching publicly.

Silicon Valley 151

Silicon Valley Cofounder Stock Options Mobile 151

Steve Blank

OCTOBER 3, 2014

Like all great Silicon Valley companies they started with a technology and guessed who the customers will be. Now they were figuring out how to create demand. The Customer Development process, this relentless drive to turn hypotheses into facts is what makes this learning so rapid. This was one of those teams.

Lean 277

Lean Silicon Valley Customer Development Incubator 277

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

JANUARY 28, 2020

His message was that existing companies are great at sustaining technologies and products but were ignoring the threat of disruption. He explained that companies have a penchant for continually improving sustaining products by adding more features to solve existing customer problems, and while this maximized profit, it was a trap.

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Lean Business Model Government Agile 430

SVPG

OCTOBER 14, 2014

Hopefully everyone understands that in technology companies, continuous innovation is not an option. ” I first witnessed this many years ago when I was an engineer for HP, building platform and tool technology products for “the enterprise.” Or they continue to turn out more features that don’t make a difference.

Product 91

Product Technical Review Engineer CTO Hire 91

Steve Blank

SEPTEMBER 9, 2014

Tina is Professor of the Practice at Stanford University School of Engineering, and Executive Director of the Stanford Technology Ventures Program. There is an insatiable demand for innovation and entrepreneurship. Filed under: Customer Development , Teaching , Technology.

Entrepreneur 335

Entrepreneur Framework Lean Customer Development 335

Steve Blank

NOVEMBER 21, 2016

If there was any doubt among the teams about the value of what they’re learning, Blinken put it to rest with a compelling overview of how so many of today’s complex global problems – from stopping Ebola to monitoring cease-fires and improving food security – demand innovative, tech-based solutions.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 21, 2016

If there was any doubt among the teams about the value of what they’re learning, Blinken put it to rest with a compelling overview of how so many of today’s complex global problems – from stopping Ebola to monitoring cease-fires and improving food security – demand innovative, tech-based solutions.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

JULY 13, 2009

Every generation of new technology seems to find a willing audience in naïve journalists and eager readers. Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. We all know how that ends up.

Silicon Valley 122

Silicon Valley Product RSS California 122

YoungUpstarts

OCTOBER 24, 2012

In fact, I work with a pioneering group of C-level and forward-thinking marketing executives who are successfully replacing this increasingly dated model with something that customers actually welcome and respond to. It’s a myth that social networks and their technologies are creating new approaches to marketing.

Marketing 234

Marketing Software Review Technical Review Social Network 234

Steve Blank

DECEMBER 17, 2014

Over the last three years the National Science Foundation I-Corps has taught over 700 teams of scientists how to commercialize their technology and how to fail less, increasing their odds for commercial success. 110 researchers and clinicians, and Principal Investigators got out of the lab and hospital, and talked to 2,355 customers.

SBIR 268

SBIR Lean Video Customer Development 268

Steve Blank

JULY 30, 2009

And other startups are in a New Market — creating a market from scratch (like Apple with the iPhone, or iPod/iTunes.) (“Market Type&# radically changes how you sell and market at each step in Customer Development. Demand creation for subsequent iPods can be about the features not about the new idea of iTunes+sync+iPod.

Silicon Valley 137

Silicon Valley RSS California Customer Development 137

Steve Blank

MARCH 19, 2009

I wanted to know if marketing was getting any bang-for-the-buck in spending its demand creation dollars. I wanted to understand how customers bought our products. That’s a mouthful to say that our sales people didn’t sell our products directly to a customer. Which ones? Had they seen any our ads? Did they understand them?

Silicon Valley 201

Silicon Valley RSS Software Review Technical Review 201