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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Technology in search of a market. The next customer segment we tried was startup founders.

Lean 316
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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

Unlike traditional demo days or Shark Tanks which are, “Here’s how smart I am, and isn’t this a great product, please give me money,” a Lessons Learned presentation tells the story of a team’s 10-week journey and hard-won learning and discovery. . – while simultaneously building a series of minimal viable products. Stay tuned.

Lean 394
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Innovation – something both parties can agree on

Steve Blank

And finally this bill acknowledges that networks of entrepreneurs and mentors are critical in getting technologies translated from the lab to the marketplace. While a few of the I-Corps teams are in web/mobile/cloud, most are working on advanced technology projects that don’t make TechCrunch. Why This Matters. in Science or Nature.

Lean 245
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The Lean LaunchPad Class: It’s the same, but different

Steve Blank

So in 2011, with support from the Stanford Technology Ventures Program (the entrepreneurship center in the Stanford Engineering School), we created a new capstone entrepreneurship class – the Lean LaunchPad. The additional teaching team members made it possible. Class Velocity/Depth. Product/Market Fit Versus The Business Model Canvas.

Lean 251
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Apple Vision Pro – Tech in the Search of a Market

Steve Blank

Apple is trying to push Vision Pro into their existing consumer customers All the demos and existing applications are oriented to their consumer customers Apple did not create demos for how the Vision Pro could be used in new markets where users would jump on buying a Vision Pro. Or jet engine maintenance.

Search 265
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. Do you want them to download a demo, schedule a sales call, visit a physical store location or a website, download an app, click for more information, give you their email address, etc.? they’ll win.).

Marketing 312
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo They’ll have complex buying processes around annual budgets, approvals, ROIs, demos.