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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Technology in search of a market. The next customer segment we tried was startup founders.

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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

Unlike traditional demo days or Shark Tanks which are, “Here’s how smart I am, and isn’t this a great product, please give me money,” a Lessons Learned presentation tells the story of a team’s 10-week journey and hard-won learning and discovery. . – while simultaneously building a series of minimal viable products. Stay tuned.

Lean 394
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Apple Vision Pro – Tech in the Search of a Market

Steve Blank

Apple is trying to push Vision Pro into their existing consumer customers All the demos and existing applications are oriented to their consumer customers Apple did not create demos for how the Vision Pro could be used in new markets where users would jump on buying a Vision Pro. So what’s the lesson for Apple?

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo They’ll have complex buying processes around annual budgets, approvals, ROIs, demos.

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Hacking for Defense @ Stanford – Weeks 8 and 9

Steve Blank

Hackathons and incubators are helpful in getting product teams focused and result in great demos, but you’re left still not knowing whether you have something beneficiaries/stakeholders/users want nor do you know what it takes to deploy the solution to the field. Demo of final MVP. It’s a ton of work. Pivot stories.

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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

But Apple had planned to announce and demo QuickTime without a way to get video into the Mac. Something Profound Engineering gave us a demo of the prototype board and software and asked, “Do you guys think we can sell a few of these boards?” We must have made them play the demo twenty times. My first IPO at Convergent.

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