Customer Development Demo Partner Technology 
Steve Blank
SEPTEMBER 5, 2013
While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Technology in search of a market. The next customer segment we tried was startup founders.
Steve Blank
NOVEMBER 5, 2009
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
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Steve Blank
JUNE 8, 2021
Although the class was run completely online, and even though they were suffering from Zoom fatigue, the 10 teams of 42 students collectively interviewed 1,142 beneficiaries, stakeholders, requirements writers, program managers, industry partners, etc. – while simultaneously building a series of minimal viable products. Stay tuned.
Steve Blank
APRIL 5, 2017
Create awareness of our company and brand for potential customers. Create awareness for fundraising (VC, angels, corporate partners). Do you want them to download a demo, schedule a sales call, visit a physical store location or a website, download an app, click for more information, give you their email address, etc.?
Steve Blank
MAY 30, 2016
the teams spent the last two weeks learning what activities, resources and partners they would need to actually deliver their solution. And in these last two weeks of class, they learn what activities, resources and partners they’ll need to deliver their solution and derive what it costs to build the company to deliver it.
Steve Blank
MARCH 26, 2019
So in 2011, with support from the Stanford Technology Ventures Program (the entrepreneurship center in the Stanford Engineering School), we created a new capstone entrepreneurship class – the Lean LaunchPad. When we started this class, the concept of Lean (business models, customer development, agile, pivots, mvp’s) was new to everyone.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo They’ll have complex buying processes around annual budgets, approvals, ROIs, demos.
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