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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Is the Lean Startup Dead?

Steve Blank

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Lean was designed to inform the founders’ vision while they operated frugally at speed. Then one day it was over. IPOs dried up. Most startups born in the bubble died in the bubble. The Rise of the Lean Startup. The result?

Lean 335
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Twitter Link Roundup #152 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. How Customers evaluate your product | StartupCFO – [link].

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. I used to always tell my development team, “you need to design a product that my dad could use.

Customer 280
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

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Who’s Doing the Learning?

Steve Blank

As soon as they had designed the product, they found a contract manufacturer to build the product in China. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. Bettina said, “We want to drive customer demand into our channel.”

PR 319
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Who’s Doing the Learning?

Steve Blank

As soon as they had designed the product, they found a contract manufacturer to build the product in China. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. Bettina said, “We want to drive customer demand into our channel.”

PR 211