Steve Blank

SEPTEMBER 5, 2013

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 320

Lean Customer Development Sales Cycle Business Model 320

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. The design was actually a negative drag on selling anything off a retail shelf.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

JUNE 19, 2014

understand the core customers and the sales and marketing process required for initial clinical sales and downstream commercialization. assess intellectual property and regulatory risk before they design and build. gather data essential to customer partnerships/collaboration/purchases before doing the science.

Lean 274

Lean SBIR Intellectual Property Customer Development 274

Steve Blank

FEBRUARY 11, 2010

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers. VP of Sales – “Sure.”

Burn Rate 251

Burn Rate Silicon Valley Marketing Boston 251

SoCal CTO

OCTOBER 6, 2011

In both cases, the answer was that the founder would go to find other ideas, turn those into paper descriptions and validate it with customers. Customer Validation 101. The Fallacy of Customer Development Hubris Versus Humility: The $15 billion Difference Less is More, More or Less Yes, but who said they’d actually BUY the damn thing?

Customer 227

Customer Fractional CTO Viral Lean 227

Steve Blank

NOVEMBER 23, 2012

Wrote technical manuals and taught microprocessor design (to customers who knew more than I did.) Worked weeks non-stop responding to customer Requests For Proposals (RFP’s.) Designed tradeshow booths, spent long nights at shows setting them up, and long days inside them during the shows.

Thailand 333

Thailand Engineer Customer Development SEO 333

Up and Running

MARCH 21, 2018

Big brands have the advantage of a strong reputation and a crew of professional designers behind their sites. If you want to compete with them, you’re going to have to develop a reputation and a strong web presence yourself. When it comes to making money online, business and personal branding are huge drivers of sales and influence.

Entrepreneur 107

Entrepreneur Technical Review Hosting SEO 107

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 253

Customer Development Developer Customer Silicon Valley 253

Both Sides of the Table

JUNE 13, 2013

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. This article originally appeared on Inc.com.

Sales 393

Sales Startup Framework Search 393

Startup Professionals Musings

APRIL 28, 2014

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Risk Officer.

CTO Hire 252

CTO Hire Fractional CTO Angel Investor Public Relations 252

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)

Customer Development 228

Customer Development Developer Silicon Valley Customer 228

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). simple enough to be self-service).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Startup Lessons Learned

DECEMBER 1, 2014

Here are just a few things you might look for: Reducing risk in young companies Bringing innovation to the enterprise Designing and running experiments Customer development strategies All conference passes are on sale right now, and you can compare them here.

Lean 165

Lean Fractional CTO Part-Time VPE Fractional VPE 165

Steve Blank

SEPTEMBER 1, 2021

Do they have better sales, marketing, or product development groups? What the winners start with is the realization that in a world of continuous disruption, they have only a few years to develop new capabilities or be pushed over the brink. Is it that some CEOs are better than others? Are their people smarter?

Incubator 416

Incubator Lean Agile Business Model 416

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors.

Technology 143

Technology Silicon Valley Fractional VPE Part-Time VPE 143

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

Customer Development 220

Customer Development Developer Customer Silicon Valley 220

Startup Professionals Musings

FEBRUARY 22, 2013

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Risk Officer.

CTO Hire 244

CTO Hire Fractional CTO Startup Angel Investor 244

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.

Intellectual Property 287

Intellectual Property Lean IP Open Source 287

Seeing Both Sides

JULY 11, 2013

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

The Startup Magazine

MARCH 10, 2024

Salesforce, renowned for its robust customer relationship management (CRM) platform, serves as the nerve center for many businesses’ sales, marketing, and customer service operations. Why does Salesforce SMS integration matter?

SMS 147

SMS Customer Campaign Social Media 147

Steve Blank

MAY 1, 2009

The Customer Development talk can be seen here. That said I will be giving a Customer Development talk at TIECON , Saturday May 16th, 1:30 thanks for asking. steve Customer Development is Hard. Thanks to Dave McClure and Leonard Speiser for the opportunity to speak. It starts at ~40:30 in the video.

Customer Development 154

Customer Development Developer Silicon Valley Customer 154

ConversionXL

JULY 1, 2014

Professional web designers purchasing themes for clients website (Designer). Plus it gives you an idea of how to organize sales copy on the sales page -> the biggest group first etc. The post Everything You Need To Know About Designing Valuable Customer Surveys appeared first on ConversionXL.

Customer 76

Customer Design Software Review Lead Generation 76

Gust

APRIL 20, 2014

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Risk Officer.

CTO Hire 171

CTO Hire Fractional CTO Angel Investor Public Relations 171

Startup Professionals Musings

DECEMBER 1, 2010

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Risk Officer.

CTO Hire 227

CTO Hire Fractional CTO Startup Angel Investor 227

Both Sides of the Table

NOVEMBER 1, 2009

We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. Our sales guys were on the front line and heard what they needed to win deals. Back then it seemed foreign.

Customer 280

Customer Technical Review Software Review Mexico 280

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

Startup Lessons Learned

SEPTEMBER 6, 2012

You’ll learn how to conduct the right kind of customer interviews, prioritize high-risk assumptions, design experiments, and measure the effectiveness of your product (not your marketing). In this workshop, Goto will take you through the application development process and shre behind-the-scenes techniques for rapid prototyping.

Lean 154

Lean Cofounder Analytics Startup 154

Steve Blank

JULY 7, 2015

Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Back in 2004 when Eric and his IMVU co-founder Will Harvey approached me about investing in IMVU, I agreed on one condition – they had to take my Customer Development class at UC Berkeley Haas Business School.

Lean 120

Lean Silicon Valley Technical Cofounder Channel 120

The Startup Magazine

JUNE 2, 2024

Focusing on Your Sales Funnel With a Ph.D. At the time, the company’s management had accepted declining sales figures as, if not inevitable, at least highly likely. When Truong took the helm as president and CEO of Electrolux, the venerable appliance brand was poised on just such a slippery slope. As Truong wrote in a Sept.

North America 97

North America Artificial Inteligence America Valuation 97

Steve Blank

OCTOBER 5, 2009

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend.

North Carolina 131

North Carolina Silicon Valley Fractional VPE Part-Time VPE 131

David Teten

SEPTEMBER 6, 2018

Another critical design consideration is your tech stack. HOF Capital has stitched together our workflow across Google Suite , Slack , Airtable , Asana , Copper , and some other tools (leveraging Zapier for basic 3rd party integration, in addition to custom development for certain other integrations).

Technical Review 60

Technical Review Private Equity Management Cap Table 60

David Teten

SEPTEMBER 6, 2018

Another critical design consideration is your tech stack. HOF Capital has stitched together our workflow across Google Suite , Slack , Airtable , Asana , Copper , and some other tools (leveraging Zapier for basic 3rd party integration, in addition to custom development for certain other integrations).

Technical Review 60

Technical Review Private Equity Management Cap Table 60

Steve Blank

JULY 30, 2009

I vividly remember the sales guy saying, “It’s only some kid in field service. We talked about some simple design rules and I remember him thanking me for coming, saying we were the only chip company who cared enough to call on him (little did he know.) I thought nothing about the meeting until years later. What happened?

Silicon Valley 143

Silicon Valley RSS California Customer Development 143

YoungUpstarts

APRIL 19, 2017

In e-commerce, retaining customers is essential to the survival of your business. It has long been known that keeping a customer is much cheaper than acquiring a new one, as those customers tend to be far more receptive to sales and promotions after they have made an initial purchase with you.

Software Review 133

Software Review Technical Review Retention Channel 133

Steve Blank

MARCH 3, 2015

It taught lean theory ( business model design , customer development and agile engineering) and practice. The irony is that once you’ve gone through the lean cycle, you have all the information that goes in a business plan: customers, sales strategy, product features, and financial metrics. Seeing Is Believing.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269