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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. Yet he still personally travels in his customers’ neighborhoods in search of deeper customer insights.

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

You need to know the day-in-the-life of the customer. If you’re constantly correlating data and searching for patterns, all intelligence if properly integrated will give you insight. Now as VP of Marketing, I could have sat back and let my PR agency handle the press. I’ll email a brief review of it. Yes you do.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Lessons Learned: About the author

Startup Lessons Learned

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Eric, I landed upon your blog when I was searching for the path to CTO a couple of months back and I have been a frequent to the site since then. Would love to get in touch.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

VCs tout themselves as frontier technology investors, but most are using the same infrastructure tools they have used for the past 20+ years: Excel and recent college grads searching Google. Coalesce address the more general problem of searching through large data sets for best fits. But beyond that, not much.

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.