Customer Development Engineer PR Search 
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Steve Blank
SEPTEMBER 5, 2023
Here’s how I learned why they were critical to successful customer development. I was an aggressive, young and a very tactical VP of marketing at Ardent , a supercomputer company – who really hadn’t a clue about the relationship between profound beliefs, customer discovery and strategy. I was a great marketer.
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Both Sides of the Table
NOVEMBER 1, 2009
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. Yet he still personally travels in his customers’ neighborhoods in search of deeper customer insights.
Steve Blank
APRIL 20, 2021
Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. He came up with the concept to simply the search for product/market fit by using an MVP Tree. It has a growth engine.
Steve Blank
JUNE 3, 2013
Alice and Bettina had taken an idea they had tested in the class – building toys for young girls to have fun with Science, Technology, Engineering, and Math, and started a company. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies.
Steve Blank
APRIL 2, 2009
Objects in Our Mirror are Larger than they Appear Our first goal was to set up benchmarks to measure the performance of our own graphics boards on the real applications our customers used (Photoshop, Quark, Illustrator and PageMaker.) You need to know the day-in-the-life of the customer. We don’t need to know all this stuff.”
crowdSPRING Blog
MARCH 15, 2013
Paid Search: Are You Wasting Your Money? Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Paid Search: Are You Wasting Your Money? Bad Customer Development Questions and How to Avoid My Mistakes – [link]. I bet you over-engineered your startup – [link].
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