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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After helping build the first Ethernet switch startup, I was attracted by Asynchronous Transfer Mode 25Mbit/sec technology, (ATM25) which was 2.5x But customers didn’t agree. ————-.

Japan 292
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The Government Starts an Incubator: The National Science Foundation Innovation Corps

Steve Blank

They launched an incubator for the top scientists and engineers in the U.S. 63 scientists and engineers in 21 teams made 2,000 customer calls in 8 weeks , turning laboratory ideas into formidable startups. 19 of the 21 teams are moving forward in commercializing their technology. The I-Corps Incubator Program.

Incubator 301
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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Technology in search of a market. The next customer segment we tried was startup founders.

Lean 315
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Hacking for Defense @ Stanford – Weeks 8 and 9

Steve Blank

the teams spent the last two weeks learning what activities, resources and partners they would need to actually deliver their solution. If you’ve been reading along so far, you know that this class is not an extended hackathon nor is it a 10-week long incubator. The Left side of the Canvas. It’s a ton of work.

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Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

Companies pursuing innovation can Buy, Build, Partner or use Open Innovation. To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. Here the company is essentially incubating a startup.

Lean 120
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Over the quarter, teams of students would put the theory to work, using these tools to get out of the building and talk to customer/partners, etc.

Lean 298
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Hacking 4 Recovery

Steve Blank

Do you have a startup idea or new technology that you’d like to learn how to bring to market in the post-pandemic economy? You will be virtually “getting your hands dirty” by talking to customers, partners and competitors as you encounter the chaos and uncertainty of how a startup (or a restart) actually works.

Lean 436