ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

DECEMBER 16, 2020

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). We love user testing videos because they show us people interacting with our website (in a controlled environment). Inviting your customers and newsletter subscribers via email. Written feedback = depth and speed.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. Chapter 9 Emerging Analytics: Social, Mobile, and Video. When people think of web analytics everything they think about is chapter 4, and yet you'll find so many yummy treats here.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I love custom reports. With that motivational speech, :), below are three custom reports that are of incredible value. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc).

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 22, 2011

Qualitative Analysis: "What's Voice of Customer? I Got No Ecommerce. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Customer Lifetime Value ROI, Buzz Monitoring, Click Fraud. Customer Lifetime Value ROI, Buzz Monitoring, Click Fraud. Tactical Analysis Articles.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). The best traffic source is… … wherever your ideal customers hang out! Get the Ecommerce Traffic Report. 3 awesome custom reports.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Duct Tape Marketing

MARCH 23, 2017

Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. This example from BigCommerce shows off one of their product features that are likely a selling point for eCommerce shop owners who want to sell on Amazon.

Sales 50

Sales eCommerce Campaign Audience 50

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. That's it.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced? Don’t.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Any big shifts in investment (marketing, customer experience, team sizes, tools). Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

NOVEMBER 17, 2022

You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers. For customer analysis: Woopra 4. The more you know about your customers and market, the more effectively you can run your business. Descriptive analytics 2. Predictive analytics 3.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

SEPTEMBER 30, 2013

You should have a well defined strategy to create videos and how-to content (constantly updated with solutions to new pain points of customers). Not to mention how helpful they are to current or prospective customers!! Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Once you’ve done that, you’ll want to activate Ecommerce and/or Site Search, authorize any Google products you have linked and that’s it.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

JULY 15, 2014

Creative costs – someone needs to design creative materials banners, videos, landing pages and more for the program. Specialized software on the other hand gives you more freedom and customization options. Talking about prices, custom in-house solutions can have higher monthly fees, depending on the quality of the software.

Affiliate 111

Affiliate Programming Marketing Software Review 111

Occam's Razor

JANUARY 20, 2010

Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Is the customer intent contained in the keywords telling you how to change / improve the page? Now it is not hard to figure out how to measure performance!

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

MAY 4, 2016

Now, before you go into a click-induced coma, understand that my belief is you should be going as deep as possible in one or two channels and looking towards new channels as a way to amplify where most of your awareness and customers come from today. Extole – SaaS platform w/optimized sharing & custom codes. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

JULY 19, 2013

When you’re looking at all of the abandoned orders, it’s easy to imagine that customers leave their shopping carts simply because they changed their mind at the last minute. Turns out, “Free shipping” is a huge factor in online customer experience. Why Cart Abandonment Happens. Bean , Sears , Nordstrom ).

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

APRIL 14, 2016

Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. What’s “normal” for us is often alien to our customers.

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. You can create a customized attribution model. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

For example, if UTMs only identified the properties of each click to a website, we could freely use any of the below values to identify traffic generated from a Facebook ad: Possible values for utm_source: Facebook, facebook, facebook.com, FB, fb, FB-Ad, facebook Ad; Possible values for utm_medium: Ad, PPC, CPC, PAID, Paid, cpc, paid-ad, ppc, ad.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. Competition (who comes up first consistently, ppc and organic). So off to YouTube to do some relevant searches to see what videos show up. I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

SEPTEMBER 29, 2009

Outcome #1: To attract "prospects" / new customers. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). This methodology can be applied to any business.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Predictive analytics help you understand what your customers are going to buy before they do. *. *. This post contains video, click to play]. By Gagan Mehra.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MARCH 20, 2015

Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies. We are not the target market – all experience decisions we produce are dependent on the customers we’re targeting. In some cases videos truly help with the conversion (e.g. Sales and customer support people > LISTEN to them.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

OCTOBER 24, 2016

Step 5: Custom Attribution Modeling. It tells you not to go after Customer Lifetime Value right away. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Step 5: Custom Attribution Modeling.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Specifically, how do we get more clicks from the people who might be great customers , but are completely unaware that we exist? If you don’t know anything about your best customers, how can you acquire more like them?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store. blog post, video, etc.).” Let me give you an example.

SEO 110

SEO Hiring PPC Leadership 110

Occam's Razor

MAY 18, 2010

Overall customer satisfaction. This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah. All visits. Total revenue. Avg page views per visitors.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

JANUARY 21, 2014

That helps us improve our customer theory and come up with even better tests. #5: So what happens here is that they send the test info into Google Analytics as custom variables. You can run advanced segments and custom reports on it. You run a test, learn from it, and improve your customer theory and hypotheses.

Analytics 132

Analytics Conversion PPC Global 132

Occam's Razor

OCTOBER 19, 2010

to drive a continual improvement of the online experience of your customers and prospects, 3. Every single company, regardless of size, will require multiple tools to understand the performance of its website, happiness of its customers and glean key context from competitors and ecosystem evolution. Actually let me rephrase that.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. Choose one website that is non-ecommerce and one site that is ecommerce based. Every single video in the course is built to expose you to new ideas. Custom segmentation. Try that. #4:

Analytics 68

Analytics Web Marketing Framework 68

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store. blog post, video, etc.).” Let me give you an example.

SEO 49

SEO Hiring PPC Leadership 49

Occam's Razor

FEBRUARY 22, 2010

These toolbars also collect limited information about the browsing behavior of the customers who use them, including the pages visited, the search terms used, perhaps even time spent on each page, and so forth. Web analytics vendors have lots of customers, which means they have lots of data. many customers the web analytics vendor has.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123