Duct Tape Marketing

FEBRUARY 3, 2022

5:00] How do you put a tangible value on digital assets like a methodology or framework? [6:33] They may just do PPC or just do SEO or just do creative, but they're all over the, the country. [3:54] If someone stumbles upon you and what you do, and they’re ready to sell their agency, what is the first step? [5:00]

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

JANUARY 7, 2020

But it’s equally true for existing customers! While it might be tempting for you to hand over full control to a PPC firm, that’s risky. Do you research on PPC firms. The right PPC firm will understand that distinction and look to prove results beyond that one metric. Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

ConversionXL

DECEMBER 13, 2022

To do this, we recommend the ResearchXL Framework. It also helps to have a framework. For qualitative research , use things like: On-site surveys ; Customer surveys; Customer interviews and focus groups. There are many frameworks to prioritize your A/B tests, and you could even innovate with your own formula.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. In other words, it boosts revenue by delivering the right information to the right people at the right time so that they can make confident decisions. .” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Consideration.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

MARCH 29, 2017

Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc. Can you increase your total number of customers by 30%? The trouble people get in is when they try to find the silver bullet that will double your total number of customers in a year.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

JULY 6, 2015

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. This is immensely gratifying. There are tech support FAQs.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

AUGUST 11, 2015

Custom reports rock! Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Standard reports stink.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

SEPTEMBER 18, 2019

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. The potential ROI of CRO also varies based on revenue. Peep Laja, CXL Founder, explains: If you increase sales by 1% for a company that makes $100 million, that’s $1 million of added revenue. But it’s on the rise— 60.8% CRO makes sense.

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. SEO & PPC, Because You Should! You spend money on SEO and PPC.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced? Don’t.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

DECEMBER 2, 2015

To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). So humility is crucial, but it also helps to have a framework. Read about WiderFunnel’s LIFT Model for a good heuristic framework. Customer surveys. Customer interviews and focus groups. Distraction.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

JUNE 16, 2016

Ask the engineers, ask customer support… get ideas from every corner of the company. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Revenue: Optimizing for actual money. Referral: Optimizing for current customers who are willing to tell a friend.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

JULY 19, 2013

According to Forrester Research, the estimated total of annual abandoned shopping cart revenue will reach $31 Billion dollars. When you’re looking at all of the abandoned orders, it’s easy to imagine that customers leave their shopping carts simply because they changed their mind at the last minute. image source.

Software Review 129

Software Review Technical Review Email Architecture 129

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. Recurring revenue is the holy grail for bootstrappers, as we’ll discuss later in this post, but it can also be a major obstacle to making a sale. He quit his job last month by stacking their combined revenue into a full-time income.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. Recurring revenue is the holy grail for bootstrappers, as we’ll discuss later in this essay, but it also makes your business more complex if you try to launch a stand-alone product that you have to not only build, but market on your own.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. Recurring revenue is the holy grail for bootstrappers, as we’ll discuss later in this post, but it can also be a major obstacle to making a sale. He quit his job last month by stacking their combined revenue into a full-time income.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. Talk to your customers. The right people are potential customers – ask them if they have the problem.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

APRIL 14, 2016

Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. Adding all of their products to the homepage hurt revenue by nearly 48%. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains.

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

MARCH 20, 2015

We are not the target market – all experience decisions we produce are dependent on the customers we’re targeting. GA samples data for custom segments, so you’ll need to be careful when using those reports (if you need to remove sampling and don’t have access to Google Analytics Premium you can use Analytics Canvas ). Hypothesis.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Total revenue. Overall customer satisfaction. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. The Problem. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. No, the first 2% is more valuable in terms of revenue. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. E.g. “I’m always proud to be a customer.” See you next year.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

OCTOBER 19, 2010

to drive a continual improvement of the online experience of your customers and prospects, 3. Every single company, regardless of size, will require multiple tools to understand the performance of its website, happiness of its customers and glean key context from competitors and ecosystem evolution. Actually let me rephrase that.

Analytics 135

Analytics Web Non-Compete Campaign 135

Duct Tape Marketing

MARCH 24, 2016

Amazon reported a 1% increase in revenue for every 100 milliseconds increase in site speed. A 1-second delay in page load time causes 16% decrease in customer satisfaction. The hosting server should be located in the same geographical area where most of your customers are located, because distance from host can affect site speed.

Caching 28

Caching HTML Flash Hosting 28

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. 12: Almost all reporting is off custom reports.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60