ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience.

Developer 159

Developer Marketing Social Media Startup 159

Startup Professionals Musings

JANUARY 30, 2022

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Marketing and sales chasm.

Technical Review 375

Technical Review Startup Dilution Early Stage 375

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Customer 294

Customer Marketing Technical Review Iowa 294

Startup Professionals Musings

APRIL 23, 2017

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Marketing and sales chasm.

Customer 191

Customer Entrepreneur Technical Review Dilution 191

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development 243

Customer Development Developer Customer Silicon Valley 243

Steve Blank

NOVEMBER 13, 2012

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. Leveraging my marketing skills, I successfully made what Steve calls an “onslaught launch”, generating a lot of press coverage and apparent early success. But customers didn’t agree.

Japan 300

Japan Customer Development Developer Customer 300

YoungUpstarts

MAY 21, 2020

So you’ve just had a lightbulb moment and stumbled across the perfect business idea, one that is going to revolutionise the world and disrupt the market. Before rushing to build your concept to push out to consumers, it’s important to first undertake product discovery. by Nick Frandsen, co-founder and managing partner at Dovetail.

Product 264

Product Cofounder Audience Product Development 264

Startup Professionals Musings

FEBRUARY 12, 2023

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Viral marketing costs real money, and your support staff and hosting systems cost even more. Dreams may motivate your team, but customers expect real solutions.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

YoungUpstarts

JULY 14, 2013

While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions. The challenge, however, is this: How can we design our products, advertisements and experiences such that they push the right sensory buttons in our consumers?

Technical Review 159

Technical Review Customer Michigan Framework 159

Startup Professionals Musings

DECEMBER 18, 2013

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Marketing and sales chasm.

Entrepreneur 252

Entrepreneur Marketing Technical Review Dilution 252

Startup Professionals Musings

MARCH 21, 2021

For entrepreneurs, effective networking is required to find investors, partners, and customers. Product development. For a great idea person, the product details keep changing for the better, but nothing ever gets finished. Effective marketing. Customer retention. Here are a few: Business networking.

Technical Review 333

Technical Review Startup Software Review Retention 333

Startup Professionals Musings

SEPTEMBER 16, 2023

Building a minimum viable product, with customer validation. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Early customer feedback will position your solution, and help you make pivots before critical time and money are lost.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience.

Developer 78

Developer Marketing Social Media Startup 78

YoungUpstarts

SEPTEMBER 12, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. The new approach makes so much more sense.

Customer 168

Customer Social Media Retention Canada 168

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”

Intellectual Property 341

Intellectual Property Technical Review Startup Incubator 341

YoungUpstarts

OCTOBER 24, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. It seems clear that marketing as we currently practice the discipline is on its way out.

Marketing 234

Marketing Software Review Technical Review Social Network 234

YoungUpstarts

OCTOBER 10, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Brilliant ad agencies and clever marketing communications experts. Talented product developers. Your most powerful growth engine is your existing customer. Are you ready to grow your company?

Customer 154

Customer Fractional CTO Canada Technical Review 154

Startup Professionals Musings

APRIL 22, 2017

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan.

Marketing 136

Marketing Technical Review Cost Entrepreneur 136

Steve Blank

SEPTEMBER 7, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.

Customer Development 231

Customer Development Developer Customer Silicon Valley 231

Startup Professionals Musings

MAY 17, 2020

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Viral marketing costs real money, and your support staff and hosting systems cost even more. Dreams may motivate your team, but customers expect real solutions.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

YoungUpstarts

MAY 18, 2017

However, when it comes to MLM product development, marketing ideas and compensation plan strategy, being a creative copycat could be a legal and ethical shortcut to achieving your business goals for your new MLM, party plan or direct selling company. The real definition of copycat marketing is in the name.

Marketing 113

Marketing Seattle Operations California 113

Steve Blank

MAY 28, 2009

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product.

Vertical 154

Vertical Silicon Valley Marketing Customer 154

Startup Professionals Musings

SEPTEMBER 13, 2011

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Marketing and sales chasm.

Marketing 238

Marketing Entrepreneur Technical Review Dilution 238

Both Sides of the Table

NOVEMBER 1, 2009

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Customer 280

Customer Technical Review Software Review Mexico 280

Startup Lessons Learned

APRIL 26, 2009

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

Product Development 88

Product Development Developer San Francisco Product 88

Startup Professionals Musings

NOVEMBER 28, 2020

Building a minimum viable product, with customer validation. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Early customer feedback will position your solution, and help you make pivots before critical time and money are lost.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Small Business Force

DECEMBER 12, 2013

That they could accurately predict or (in Jobs' case) dictate customer needs. But while they might not be able to predict needs or requirements, they do have a way to, at least, get a feeling for or anticipate customer needs. From the customer themselves! I know what this market needs. Think about it. Nothing "softball."

Development Team Review 36

Development Team Review Product Development Developer Customer 36

Startup Professionals Musings

APRIL 27, 2019

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Marketing and sales chasm.

Technical Review 255

Technical Review Dilution Early Stage Product Development 255

YoungUpstarts

OCTOBER 22, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ Harnessing the power of references and referrals seems like an obvious win. What could make more sense than to leverage the enthusiasm of happy customers to convince buyers that they need your products and services?

Programming 145

Programming Customer Social Media Advisory Board 145

Duct Tape Marketing

NOVEMBER 9, 2022

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. Take The Marketing Assessment: Like this show? The answer: Smart execution.

Marketing 75

Marketing Differentiation Sacramento Small Business 75

YoungUpstarts

DECEMBER 7, 2017

Two conditions that do matter to your startup’s out-year viability are the cost and length of its product development cycle. Startup founders counting the days until break-even or actively seeking outside capital must focus on streamlining their development cycles. A minimum viable product is market-ready, not a prototype.

Cost 100

Cost Developer Small Business Administration Marketing 100

Up and Running

SEPTEMBER 15, 2021

In the last decade, SaaS (Software as a Service) has become a very popular model for new software product development. The largest cost component of establishing a SaaS company is product development costs. This includes the design, development, launch, and enhancement of the SaaS application. .

Cost 158

Cost Developer Azure Cloud 158

YoungUpstarts

JUNE 11, 2015

by Jeff Sauro, author of “ Customer Analytics For Dummies “. In a global economy that’s becoming more competitive each year, every customer (and customer’s opinion) counts. Every customer interaction counts. Certainly, every dollar spent on keeping customers happy and coming back counts.

Analytics 100

Analytics Customer Acquisition Metrics 100

ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development?

Customer Development 126

Customer Development Conversion Developer Customer 126

YoungUpstarts

NOVEMBER 23, 2020

Great product exposure and a sales team dedicated to improving the lives of your customer base act as the face of your company. In order to truly find success this must be matched by a development team that consistently strives to deliver truly life-bettering products and services that customers keep coming back for.

Development Team Review 205

Development Team Review Security Advertising Technical Review 205

Startup Professionals Musings

DECEMBER 6, 2019

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”

Finance 320

Finance Intellectual Property Technical Review Incubator 320