Steve Blank

APRIL 2, 2009

The “strategy” of learning who SuperMac’s customers were, what solutions they needed and what our repositioning would be was a three month effort. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics. I just want to do strategy.” Those were very short interviews.

Silicon Valley 126

Silicon Valley Technical Review RSS Software Review 126

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

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Analytics Marketing Social Media Technical Review 154

conversionxl.com

SEPTEMBER 10, 2013

It’s Not a Conversion Problem, It’s a Customer Development Problem. The most common mistake startups make is assuming they can operate the same way big companies do, and expect success with little to no feedback from potential customers. This is a customer development problem. So What is Customer Development?

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Steve Blank

MARCH 25, 2009

While we sometimes cut the price of graphics boards, it was only because we offered our customers no compelling reasons to buy one that was priced equivalently to the market share leaders. Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? And we lost money when we did so.

Silicon Valley 153

Silicon Valley Marketing RSS California 153

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more. I couldn’t care less about those.

Silicon Valley 268

Silicon Valley Technical Review RSS PR 268

Steve Blank

SEPTEMBER 14, 2009

In this time, building a successful business meant building a company that had paying customers quarter after quarter. It did not mean building a startup into a company to flip or hype on the market with no earnings or revenue, but building a company that had paying customers. They taught you about customers, markets and profits.

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Silicon Valley IPO Technical Review Venture Capital 233

Cracking the Code

JULY 6, 2007

SaaS business metrics: why are they different? In addition, they grow organically from service usage expansion from their existing accounts and are better positioned to upsell since they interact with their customers regularly. Different models require different performance metrics. Cracking The Code. Friday, July 06, 2007.

Software Review 66

Software Review Metrics Valuation Technical Review 66

Steve Blank

JULY 30, 2009

Your Customers are Not Who You Think For years I thought this “million unit chip sale by accident&# was a “one-off&# funny story. That is until I saw that in startup after startup customers come from places you don’t plan on. Your board nods sagely at your target customer list.

Silicon Valley 140

Silicon Valley RSS California Customer Development 140

Steve Blank

MAY 26, 2009

Intellectual Property At the next class I said, “You all ought to get out and start talking to customers on day one, and get early feedback on your idea. Don’t share the details of your manufacturing process with customers until you’ve locked up your intellectual property.” Just get out of the building.” Oops,” I said, “you’re right.

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Vertical Silicon Valley Intellectual Property RSS 154

mashable.com

JULY 10, 2012

Chris Andrasick, CEO of Tacit Knowledge , believes that the mom-and-pop advantage extends beyond customer loyalty, and that there is in fact a logistical advantage, as well. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. Remarketing.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

MARCH 26, 2008

I think) People who sign up for newsletters / announcements (good for future customers). Macro Conversion: Task Completion Rate (measured by surveys, true customer centricity baby!). For blogs I have made an attempt at creating metrics to measure holistic success. Thanks to my good friend Joost for the Blog Metrics plugin !).

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Analytics Conversion RSS Metrics 121

Occam's Razor

JANUARY 4, 2016

, I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. Damn the intent the customer is expressing. The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) is Conversion Rate.

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Metrics Analytics eCommerce Conversion 60

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. But the computer retail channel was a large part of our sales. We hadn’t taken the time to learn the basics of packaging ourselves.

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Sales Silicon Valley RSS Las Vegas 120

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Metrics are the lifeblood of almost every successful business. Understanding who your customers are, what they need and how you can serve them is the key not just to growing a business, but keeping the clients you have happy.

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Metrics Customer Acquisition CPA 28

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Handspring’s customers understood what a Personal Digital Assistant was.

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Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Create happy customers. Metric: A metric is a number. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 14, 2014

Feedburner said there were 50 RSS subscribers, but at least 40 of them were directories or scrapers. 2,700 days ago, and 40,000 subscribers ago, I published my 13th blog post. It was: “ You’re a real company when… ” An existential question of when a startup becomes “real.”

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RSS Engineer Metrics Government 309

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) They may also contribute code to the community that comprises the backbone of their technology. in place before you expand. Give it some thought!

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France Marketing Social Media Startup 77

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly" Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here. Would you agree this is a awesome metric?

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Metrics Analytics PPC Campaign 120

Startup Lessons Learned

SEPTEMBER 30, 2008

When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. Great article youre now in my rss feeds :) October 2, 2008 4:37 AM kamilski81 said.

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CTO Fractional CTO CTO Hire Technical Review 168

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2.

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Software Review Startup Silicon Valley Analytics 110

Software By Rob

DECEMBER 15, 2009

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. But if you offer a recurring service a third step is required: retaining your existing customers. If you’re focusing hard on optimizing your website sales funnel it’s easy to ignore what existing customers are saying.

Software Review 55

Software Review Marketing Startup RSS 55

Duct Tape Marketing

JUNE 14, 2012

Create Google Reader account and find twenty five industry related blogs to follow (If customers or competitors blog, add them to a folder). Bonus: Add paid options like Radian6 or Trackur for deeper listening metrics. Ask at least ten customers to tell you what search terms they would use looking for a business like yours.

Software Review 74

Software Review Social Network Social Media Analytics 74

Software By Rob

NOVEMBER 16, 2009

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. He also looked at calculating the cost of a customer acquisition (COCA) and a customer’s lifetime value (LTV), as well as the customer happiness index (CHI) which is a good indicator of how long they will stay your customer.

Software Review 47

Software Review Software San Francisco RSS 47

Cracking the Code

DECEMBER 1, 2009

Add RSS feed. SaaS business metrics: why are they different? The recession created opportunities! No comments: Post a Comment. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Subscribe in a reader. Subscribe via email. Cracking The Code on Facebook. SaaS 13 Index*.

Software Review 48

Software Review Technical Review Cloud Europe 48

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. Outcome #1: To attract "prospects" / new customers. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. 7 Best Practices ].

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www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Churn Definition : Churn is the % of customers that cancel each month. LPC Definition : LPC is "Lifetime Profit per Customer." CACR Definition : CACR is "Customer Acquisition Cost Ratio."

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Churn Definition : Churn is the % of customers that cancel each month. LPC Definition : LPC is "Lifetime Profit per Customer." CACR Definition : CACR is "Customer Acquisition Cost Ratio."

Metrics 58

Metrics CPA Illinois Acquisition 58

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Add RSS feed. SaaS business metrics: why are they different?

Software Review 101

Software Review Technical Review Valuation Europe 101

mashable.com

MAY 24, 2011

In other words, it isn’t just about choosing native apps or choosing the mobile web — it’s also about looking at who your customers are and what devices they use. Mobile websites that aren’t optimized for touch or for larger screens can make customers confused, and again, unlikely to purchase.

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Mobile Web Social Media Software Review 90

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

You can listen by subscribing to my podcast on iTunes , or it’s enclosed in this blog’s RSS feed , or you can just download the mp3 of the first hour. Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem.

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Widget Cofounder Technical Review Software Review 204

conversionxl.com

FEBRUARY 4, 2014

Conduct surveys & interviews to understand your customer’s pain points. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. image source.

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Analytics Software Review Conversion Video 98

Steve Blank

APRIL 22, 2009

Customer Development.) Having a valid metric of when corner cases become truly important is a great way of avoiding people destroying ideas before they have a chance to come to fruition, simply because of corner cases that may or may not have major impact. They are about forward motion, momentum and feedback loops (i.e.

Silicon Valley 196

Silicon Valley RSS California Customer Development 196

Occam's Razor

JUNE 15, 2010

" I did not even know 20% of our customers were from Australia and that 9 days ago they all stopped coming to our site. " From: " Oh my God I did not know that metric had crashed for that segment!! Do the same thing with your custom alerts. It is not very difficult to create custom alerts. How does it work?

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Analytics Customer Framework Web 105

Cracking the Code

OCTOBER 9, 2009

One way to measure this productivity is to look at the Customer Acqusition Cost ratio that I have defined in a previous post. However, as the second graphs shows, some companies such as Constant Contact, Vocus or Salesforce do start to show a stabilization or an improvement in their productivity metrics. Add RSS feed.

Software Review 48

Software Review Technical Review Cloud Europe 48

eranki.tumblr.com

JULY 13, 2012

RSS Archive. App-specific metrics. Another thing that became increasingly useful was to have thousands of custom stats aggregated over thousands of servers graphed. ganglia for graphing, with drraw for custom graphs like the stack graph mentioned above. RSS feed: [link]. Rajivs blog. July 12, 2012. Rajiv Eranki.

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Software Review Database SQL Security 94

ConversionXL

MAY 16, 2017

Here’s how Avinash Kaushik put it : Avinash Kaushik: “If you are unique, why should you crack open a standard analytics tool with its standard reports and metrics and get going? Rather than being told what metrics or dimensions to deliver you want business context: What’s driving the request for that data? Image Source.

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Analytics eCommerce Metrics Campaign 132