VC Cafe

MARCH 1, 2024

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. TikTok and Influencers One viral video on TikTok can reach 1.5

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Mucker Lab

JULY 11, 2023

Understanding the Search Engine Results Page (SERP) A good way to think about search is essentially as roadmaps drawn by targeted keywords, which branches outward to create intersections that become digital real estate - websites, media, ads, and more. Image and Video Packs: Rows of images or videos related to the search query.

SEO 78

SEO Technical Review HTML Software Review 78

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” SEO – Search Engine Optimization for Online Marketing Concept. This includes creating content like blog posts, videos, social media posts, and more.

Technical Review 146

Technical Review PPC SEM Marketing 146

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. The best performing content will include all three styles in one video. Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more.

Channel 129

Channel Metrics Algorithm Video 129

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Client posted a video of a soon to be released product on their Facebook brand page. It is a lovely emotional video (really was!). That video got a magnificent number of Likes.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. Every single page you have on your website needs to have a purpose and needs to have a functionality for that customer or that visitor.

Metrics 84

Metrics Startup Churn Rate Forecast 84

The Startup Magazine

AUGUST 21, 2021

Use this type of mobile advertising to deliver offers to potential customers at just the right time when tech tools notice they’re nearby. From there, targeted messages encourage them to stop in via customized ads that cut through marketing noise and increase engagement. Live Video Content.

Marketing 158

Marketing Technical Review Social Media Audience 158

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Moments of Truth.

Customer 130

Customer Channel Design Retention 130

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The benchmark for a good conversion rate depends on factors like pricing, average order value (AOV), and lifetime value of a customer (LTV). conversion rate, that’s 1,200 new customers.

Conversion 156

Conversion CPA Metrics Analytics 156

Up and Running

FEBRUARY 25, 2021

An SEO audit is simply the process of identifying issues on your website that could be limiting your ability to rank on Google or other search engines. A poor site experience makes it less visible in search engines. And if your competitors are keeping up with their web health, they’ll quickly pick up those customers. Cost: Free.

SEO 85

SEO Technical Review Metrics Analytics 85

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What are your key Startup Metrics ? Do you want Flash video, HTML 5 video, or both? Other types of users?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What are your key Startup Metrics ? Do you want Flash video, HTML 5 video, or both? Other types of users?

Developer 384

Developer Founder Viral Oauth 384

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Customer Development 219

Customer Development Web Developer Customer 219

Occam's Razor

JULY 18, 2011

I dare say even more than Search (and without a shred of doubt, more than Social Media). The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. You must use metrics that are unique to the medium.

Metrics 137

Metrics Campaign Email Marketing 137

Startup Lessons Learned

DECEMBER 23, 2009

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167

Metrics San Francisco Lean Continuous Deployment 167

Steve Blank

MARCH 26, 2019

In my experience, I saw that most business plans don’t survive first contact with customers. The class was unique in that it was 1) team-based, 2) experiential, 3) lean-driven (hypothesis testing/business model/customer development/agile engineering). As a serial entrepreneur turned educator, this didn’t make sense to me.

Lean 248

Lean Business Model Balance Sheet Video 248

Duct Tape Marketing

JUNE 19, 2018

Your Guide to Google Search Console written by John Jantsch read more at Duct Tape Marketing. The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. A tour of Google Search Console.

Search 76

Search Analytics HTML Technical Review 76

ReadWriteStart

OCTOBER 13, 2021

Shopify is quite popular for its unique online store designs , branding tools, customized services, and applications to make insightful decisions based on real-time reporting and other ready-made programs. Merchant tools such as reports and analytics help you keep an eye on profits and other metrics and make decisions accordingly.

Artificial Inteligence 182

Artificial Inteligence Technical Review Software Review Analytics 182

Up and Running

SEPTEMBER 14, 2021

Sales is all about how to get more customers, and relationship funnels prioritize establishing a genuine connection with your customers. To boost customer engagement and prepare them so that they can be presented with your offer, which will be the ideal answer to their problem at the ideal time. Build and define relationships.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

JUNE 16, 2022

They map out a repeatable process to avoid chaos and confusion in your team and with customers. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. So, how can marketers align every department for a consistent customer experience? Positioning. Measurement.

Campaign 149

Campaign CTO Marketing Social Media 149

Occam's Razor

JULY 1, 2013

Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? This is a very simple analysis of the tussle between what you are providing vs. what the customers actually want. And what do happier customers deliver? I understand.

Search 135

Search Analytics PPC Green 135

YoungUpstarts

SEPTEMBER 2, 2019

In 2019, it’s absolutely impossible to log onto Instagram or Facebook and not be inundated with video content from all of your favorite brands. When you’re a marketer, you notice and pick up on the small details, but some may not realize that even small businesses can embrace the ethos of video and make it their own.

Video 204

Video Marketing Social Media Audio 204

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

Up and Running

AUGUST 26, 2020

Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer. By keeping your customers in the loop about a crisis that your company is facing, you are able to strengthen the bond with your audience.

Marketing 171

Marketing Audience eCommerce Social Media 171

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” SEO – Search Engine Optimization for Online Marketing Concept. This includes creating content like blog posts, videos, social media posts, and more.

Technical Review 78

Technical Review PPC SEM Marketing 78

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there? Can it scale?”

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

The Startup Magazine

JUNE 1, 2021

For family lawyer marketing efforts to be effective, learn the basics of search engine optimization (SEO) and content marketing. Optimization helps improve the search rankings of your family law firm, which, in turn, allows you to expand your reach. Create videos, infographics, and podcasts, too. Network Online and Offline.

Marketing 104

Marketing Technical Review SEO Campaign 104

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Building a sustainable customer experience that goes beyond conversion rates is key.

Metadata 121

Metadata Technical Review Retention Metrics 121

Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. What a great idea.

Customer Development 278

Customer Development Developer Customer Silicon Valley 278

Up and Running

JANUARY 18, 2021

These are based on elements that should strengthen your store and limit disruption while building better customer relationships. The economy and your customers are still changing, so let’s look at what the driving forces of change have taught us. Customers want you to get out of the way. Greater social integration.

eCommerce 150

eCommerce B2B Forecast Demand 150

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Photo slideshows are a great way to engage and delight customers.

Metrics 152

Metrics Analytics Search Channel 152

Both Sides of the Table

JANUARY 25, 2015

” I have seen many companies move rapidly up-and-to-the-right by Google search rankings only to crash when they rewrite the algorithm or start competing by offering the same service directly on the SERP. His point is that you should figure out the metrics that TRULY matter in your business and hold yourself accountable to these.

Product 150

Product B2B Warrant Technical Review 150

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Up and Running

JANUARY 14, 2022

Our answer was simple– SEO (search engine optimization). The stringent regulatory environment and a new brand with no social capital such as a social media following, reviews, customer case studies, etc. made it more difficult to gain the trust of potential customers. Challenges of launching a new brand. Established competitors.

SEO 104

SEO Software Review Search Acquisition 104

ReadWriteStart

JULY 7, 2021

User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. . Without a doubt, the customers have to arrange for the courier delivery by themselves. . The tremendous growth in the on-demand economy has prompted customers to want same-day delivery of parcels.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163