Deal Structure Entrepreneur Marketing Partner 
Both Sides of the Table
SEPTEMBER 23, 2010
I thought I’d try to look at it from a different lens, that of the entrepreneur. As an entrepreneur you should assume that. What is their market traction? So what is an entrepreneur to do? I sometimes ask entrepreneurs. So is the market really colluding? It makes my post even more poignant. __.
YoungUpstarts
NOVEMBER 27, 2018
Evaluate the marketing and monetization strategies set in place. These two requirements are possessing smart marketing and monetization strategies. It’s essential to dissect marketing and monetization strategies together. It’s also important to ask, “Is it a “first of its kind” asset that’s creating a new space or market?”
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View from Seed
OCTOBER 21, 2014
In short, more and more entrepreneurs are signaling their price expectations earlier in their seed fundraise process. In theory, there are three levels of pricing for an entrepreneur to potentially signal to a prospective investor: 1. Lower-Than-Market Value. Market Value. Above-Market Value. Above-Market Value.
Genuine VC
JULY 30, 2012
Like any economic transaction, the pricing of a startup’s seed round ultimately depends on the equation of perceived supply (the quality of the team, product, & market) and demand (how many competitive alternatives there are to any one given funder, including non-consumption). Above market.
David Teten
MAY 20, 2013
Ari Rabban, CEO of our portfolio company Phone.com , said, “I saw many great business opportunities in the telecom space fail because of marketing. According to Braden Pollock of Legal Brand Marketing, approximately 50 million names – 20% of all registered domains — are parked. VentureCamp.com is another roughly similar program.
David Teten
MAY 20, 2013
Ari Rabban, CEO of our portfolio company Phone.com , said, “I saw many great business opportunities in the telecom space fail because of marketing. According to Braden Pollock of Legal Brand Marketing, approximately 50 million names – 20% of all registered domains — are parked. VentureCamp.com is another roughly similar program.
Hunter Walker
MAY 18, 2015
The James Irvine Foundation joined us in Fund I and has been a great partner since. These managers sit in our Privates bucket and are therefore expected to beat the public markets by at least 4.5%. Given the abundance of capital in today’s market, we want to feel that an entrepreneur will pick this team to sit with at the table.
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