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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

A chatbot (or bot) is a piece of automated software that engages in a conversation with people. You Get Their Facebook ID: These tend to last forever, where as business emails expire on average 4% / month due to people changing jobs, etc. You don’t need to know how to code to launch a Facebook Messenger chatbot.

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How to Get Started with Google Tag Manager (Part 1)

ConversionXL

A while ago, we published an article called How “Tag Management” Can Improve Site Performance , which explained the definition of a tag… When people talk about “tags” they’re talking about the snippets of javascript provided by 3rd party services like Google Analytics, DoubleClick, AdRoll, Adobe SiteCatalyst, etc.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

As if that was not sad enough, even people who do know what the definition of Direct traffic is rarely focus on it or work hard to tease out the opportunity that exists in Direct traffic. So let's look at the definition, to make sure we understand, at least on paper, what this traffic is supposed to be. Definition.

Analytics 122
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

and you can definitely use it for UX and conversion optimization , too. As you’re doing your analysis, write down your observations, take screenshots, and give them descriptive names to make it easier to browse later. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

– and you can definitely use it for UX and conversion optimization, too. As you are doing your analysis, write down your observations, take screenshots and give them descriptive names to make it easier to browse later. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Using our definition above, this traffic is of very low quality. As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself.