Definition PR Revenue Valuation 
Both Sides of the Table
APRIL 26, 2016
But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process. Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.”
Both Sides of the Table
JUNE 22, 2011
I’m no great scholar on bubbles – I have more interesting things to spend my time worrying about than the exact definition , but having been around a few I have at least given them intellectual consideration. Ah, but today’s Internet companies have real revenue! Why I believe we’re in a bubble. and profits!
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Cracking the Code
FEBRUARY 23, 2011
It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. revenues while large caps are trading at 6.4x. Note: high CAC ratio means high productiviy (see blog post for definition). Detailed SaaS Spreadsheet (Valuation and CAC benchmark).
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
www.inc.com
SEPTEMBER 24, 2011
But with the help of Grahams company, which specializes in creating tech systems for start-ups, Jumpstart grew to more than $50 million in revenue--enough to make it an attractive acquisition for media conglomerate Hachette Filipacchi. Arizona Bay has also blended equity payments with revenue-sharing deals. Graham liked the idea.
Cracking the Code
MARCH 12, 2010
Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. SaaS 13 Index Valuation.
Cracking the Code
DECEMBER 1, 2009
Note: high CAC ratio means high productiviy (see blog post for definition). Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. Impact of the recession on SaaS Sales&Marketing pr. The recession created opportunities! Public SaaS 13 Multiples. My Investments. CornerstoneOnDemand.
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