View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. That shift is the basis for modern demand generation.

B2B 130

B2B eCommerce B2C Sales Cycle 130

The Startup Magazine

MARCH 4, 2020

Inventory management is the challenge of matching the company’s supply volume appropriately to customer demand. This may sound very simple but, spikes and dips in both supply and demand can be quite challenging to deal with and how well a company can manage this challenge will have a large impact on their overall profits.

Management 90

Management Stock Demand Sales Cycle 90

Austin Startup

SEPTEMBER 18, 2017

A CTO will guide your product strategy, market validation, architectural decisions, process optimization, recruiting, and hiring. They shorten the sales cycle, mitigate risks, and provide assurance in the context of technical due diligence. They provide a variety of compliance solutions for such cases as SOCS and PCI.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. With only 25 salespeople, it also required moving away from “spray-and-pray” demand generation to a more focused ABM. How do they match up to the competition ? What matters is the individual.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 5, 2020

The goal was simple: validate demand or move on. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

ConversionXL

NOVEMBER 13, 2019

Scaling a people-intensive business requires hiring and retaining exceptional talent. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Scaling is a people challenge: hiring the right ones, getting them up to speed, building career paths for them, and keeping them around.

SEO 110

SEO Hiring PPC Leadership 110