ConversionXL

APRIL 7, 2021

Larger TAM & Small ACV < $10,000 : This range relies on primary inbound and Demand generation GTM because the market is big enough & there’s likely existing solutions & demand that you can use to deploy SEO, social, and content. You want to deploy low-touch campaigns to convert a higher volume of customers.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. With only 25 salespeople, it also required moving away from “spray-and-pray” demand generation to a more focused ABM. How do they match up to the competition ? What matters is the individual.

Customer 98

Customer Marketing Channel Acquisition 98

K9 Ventures

AUGUST 13, 2010

In fact, at the time (1996-1997) we offered both a downloadable product, that our customers could install on their own servers, and a “hosted-offering”, which came to be known as “On-Demand”, then the “ASP” (Application Service Provider) model, and today we call it “SaaS” (Software as a Service).

Revenue 72

Revenue Developer Java Customer Development 72

ConversionXL

MARCH 20, 2019

It’s not just a giant CRM that matches customers with a subset of relevant accounts. As one user notes : “Matching the content with CRM tools takes time. No miracle – prospection and sales takes time and requires high precision work.”. Personalization is more than changing a headline to match a company name.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

NOVEMBER 5, 2020

The goal was simple: validate demand or move on. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. “If I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

OCTOBER 22, 2018

Using Salesforce (which I dive into below), we created a report on how the event drove net new pipeline and whether it moved existing opportunities toward closed sales. You’re limited to reporting on a single object at a time; the sales process doesn’t match that. Get every team (social, demand, creative) to tag links.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 13, 2019

We got a great reference, so the sales cycle was extremely short, maybe one call and one email. And yet, notes Sebald, the temptation to scale quickly—often to meet demand—introduces potential problems: Bill Sebald, Greenlane Marketing: “Scaling is something I think about constantly.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

We got a great reference, so the sales cycle was extremely short, maybe one call and one email. And yet, notes Sebald, the temptation to scale quickly—often to meet demand—introduces potential problems: Bill Sebald, Greenlane Marketing: “Scaling is something I think about constantly.

SEO 49

SEO Hiring PPC Leadership 49