A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. simple enough to be self-service). Think: GoDaddy). This is a hard slog.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Then they increased their revenue from $2M to $6M in six months. This value-based model bringing all the right customers to their yard is called demand generation. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

YoungUpstarts

SEPTEMBER 13, 2018

Sometimes it can require months — or even longer — of relationship-building to acquire major clients with large-scale revenue possibilities. Content doesn’t have to “go viral” to benefit your business. It demands a consistency of thought, of purpose, and of action over a long period of time.” – Bruce Springsteen.

Social Media 113

Social Media Sales Cycle Audience Media 113

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Unit economics are something I’ve found most entrepreneurs (and investors!)

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Unit economics are something I’ve found most entrepreneurs (and investors!)

Founder 48

Founder Sales Cycle Affiliate Retention 48

mashable.com

SEPTEMBER 22, 2008

endeve – Issue invoices, manage clients and check revenues all in one place. Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. Free CRM – This is a Web-based customer relationship management software that allows for sales force automation.

Software Review 78

Software Review Social Media Social Network Software 78