Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

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The Next Web

AUGUST 26, 2012

For this reason you should find out as quickly as possible if the product is indeed offering real value to your customers by looking at real data. The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor). Again, make sure you can decide whom to ‘marry’.

Bankruptcy 121

Bankruptcy Technical Review Intellectual Property Due Diligence 121

ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” A growth team, however, is largely overlapped with product, engineering, and design as well.

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Analytics Engineer SEO Channel 99

Startup Lessons Learned

DECEMBER 14, 2009

I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.

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Customer San Francisco Viral Lean 156

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. What do they get out of it?

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Viral San Francisco Lean Continuous Deployment 140

VC Cafe

JULY 15, 2021

The reality for startups is that it’s not enough to build, design and ship a great looking app – marketing and distribution are critical to success. Build a community – often overlooked, but building a community around your app can help you build better products and dramatically increase retention.

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Mobile Social Media Distribution PR 190

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

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Customer San Francisco Lean Hockey Stick 167