Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

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Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

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Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. My advice: dont launch big.

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San Francisco Lean Retention SEM 68

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K They need products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. Startups are designed for astronomical growth.

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Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. What do they get out of it?

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Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Let’s look at a viral growth company, like Facebook. As soon as possible!&#

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Customer San Francisco Viral Lean 156

The Next Web

AUGUST 26, 2012

For this reason you should find out as quickly as possible if the product is indeed offering real value to your customers by looking at real data. The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor). Again, make sure you can decide whom to ‘marry’.

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Bankruptcy Technical Review Intellectual Property Due Diligence 121

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later.

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Metrics San Francisco Lean Viral 88

Startup Lessons Learned

SEPTEMBER 29, 2008

Either way, you would have been better off focusing your split-test on high level metrics that measure how much customers like your product as a whole. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68