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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. But if you’re going to say something controversial make it about the market you serve. What a shame.&#.

PR 329
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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

If you love juggling a broad range of exciting projects, and are operationally minded with a creative marketing bent, we’d love to speak to you about potentially joining our tight-knit team. . You have 2-4 years of professional experience in marketing, social media, event coordination, or business operations. Who Are We Looking For.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

I’ve raised in boom markets and when everybody thought the Internet was a fraud. He’s focused on that sector (not exclusively but predominantly) and therefore has an amazing network at large financial services firms to help you with business development. So they develop short-hand ways to qualify things better.

Developer 366
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The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415
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Announcing NextView Operator Guilds

View from Seed

When we create new platform initiatives, our team tries to think about how we can be the most impactful with our portfolio companies. And they tell us over and over again that they just care about four things: Hiring and developing a great team. Go-to-Market Guild. Jessica Meher, VP, Marketing at Notarize.

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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim. IPOs dried up.

Lean 335
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How to Radically Stand Out with Brand Marketing

ConversionXL

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Marketing 109