Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

DECEMBER 12, 2018

I think it can also imply that you’re more profitable, because you’ve developed systems of things. So if we have enough revenue, then maybe we don’t need to keep growing and growing and growing, we can start to optimize for that revenue instead. I think sometimes scale gets a bad rep.

Sales Cycle 64

Sales Cycle Email Web Canada 64

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. What is account-based marketing? Coordinated. ABM is a team sport.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

JANUARY 26, 2016

First and foremost you must develop or, at least, acknowledge that you have several priority objectives that require tremendous focus and therefore measurement. Increase top line revenue by X. Shorten sales cycle. Increase retention. Create metrics that serve priority objectives. Increase lead conversion by X.

Metrics 28

Metrics Retention Analytics Sales Cycle 28

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. Out of that result, we created a client with more than €5 million in revenue.” ” Sebald developed tools: Bill Sebald, Greenlane Marketing: “We created some free tools that solved SEO problems. Some are still online today.)

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. Out of that result, we created a client with more than €5 million in revenue.” ” Sebald developed tools: Bill Sebald, Greenlane Marketing: “We created some free tools that solved SEO problems. Some are still online today.)

SEO 49

SEO Hiring PPC Leadership 49

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well. . #

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

MAY 8, 2019

Best-selling author Bob Burg developed the “know, like, trust” model. He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. But you can’t skip this stage simply because it’s furthest from a sale. Take Evelo , for example.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131