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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Differentiation is about standing out from the noise and giving people a reason to choose you over others. Let me tell you why that is, and how you can differentiate. Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication.

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Founder-Investor Fit

VC Cafe

A couple of weeks ago I was did a fireside chat with Alon Grinshpoon, founder and CEO of Echo3D , a CDN and CMS for 3D content in the cloud and a Remagine Ventures portfolio company, as part of an entrepreneurial finance MBA class in Tel Aviv University. We were discussing both sides of the table and the relationship between founders and VCs.

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Dual Founders Manage Technology Startups Better

Startup Professionals Musings

Ask early candidates how they differentiate themselves from their peers. Use existing team to find a new manager or peer. If you already have some technical people on board, like software developers, and need a new manager, you supply the candidates based on credentials, and let them do initial interviews and make recommendations.

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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Do you have legal (Founder Agreement, IP, etc.) Are there other founders, business leaders, partners, or administrators? How will you differentiate from these? A Product Manager?

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Textio’s Founder Kieran Snyder on the Two Advantages Startups Have in AI (While Remaining Skeptical Of The Funding Gold Rush)

Hunter Walker

HW: This was your first CEO run after a successful product management career. KS: Being a CEO has a lot in common with being a product manager, except that the product you’re responsible for is the company itself. HW: I think of you first and foremost as a founder, not a ‘female founder.’

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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. This is the basis of an effective differentiation strategy.

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10 Keys To Raising Your New Venture Funding Potential

Startup Professionals Musings

For startups, the entrepreneur and founder is almost always the face of the company. Leaders are judged on key elements of execution, including a focus on priorities, ensuring clear accountability, managing decision making, mobilizing others, adapting quickly, and communicating execution urgency. Modern information management tools.