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[Review] The Social Customer

YoungUpstarts

Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect the social web with the corporate wallet.

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Building your user engagement pyramid

Version One Ventures

Fred describes the general 100/10/1 rule as applied to social platforms, where 1% of users will create content, 10% will engage with it, and 100% will consume it once they are logged in. For example, if we were to take a social network like Facebook or Twitter, we might end up with something that looks like the diagram below (n.b.

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The idea is only half the battle: Stop complaining about copycats

The Next Web

From social networks like Facebook (clone: vKontakte ) to microblogging services like Tumblr (clone: Dian Dian ) to daily deal sites like Groupon (clone: Snapdeal ), to gifting apps like Wrapp (clone: DropGifts ) and online retail stores like Amazon (clone: Lazada ), the examples aren’t hard to find. The clones.

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How Universities Can Help Students and Alumni Work in the Tech Industry

David Teten

But now, the defining movie of today’s twentysomethings is “The Social Network”. Then, for differentiation, it’s important to play to your strengths; take whatever expertise or characteristic which sets your university apart and establish yourself as the leaders in producing research and companies within that niche.

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How to Systematically Build Personal Brand Authority

Duct Tape Marketing

You don’t need or even want everyone to agree with your point of view, but you must build it around some key point of differentiation if it is to have the power to serve your brand. To wade into various social networks without intention is to almost guarantee wasted time and effort. Build Your Authority Journey.

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Strategy Roundtable For Entrepreneurs: 1M/1M Partners With Indian Angel Network

ReadWriteStart

We also had Pritam Roy present Gomolo.in , a social network and online hangout for movie lovers. It would also help him figure out the audience engagement model of how to make the social network compelling. Fragrochem. Last up during the first roundtable session was Chetan Thakkar pitching Fragrochem. Stopwaitin.com.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. It is a social network (like Facebook). Here's a pictorial representation… Now that you have a framework (you're welcome!) YouTube is amazing.

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