Differentiation Internet Metrics Viral 
Version One Ventures
SEPTEMBER 19, 2012
Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
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ConversionXL
NOVEMBER 25, 2020
Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.
abovethecrowd.com
OCTOBER 17, 2013
Awareness of the service was clearly spreading virally through word of mouth. A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry. Company: Stitch Fix.
reidhoffman.org
NOVEMBER 12, 2013
the consumer internet landscape in 2004 vs. today. In 2004, the consumer internet was just beginning to rebound. In 2004, investors regained interest in the consumer internet again. We are the leader in the professional domain with viral growth. the evolution of LinkedIn as a company. Reid Hoffman.
Startup Lessons Learned
JANUARY 27, 2009
What differentiates this model from "free serves paid" is that the free users dont need to consciously do anything special to be valuable. At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up?
Occam's Razor
FEBRUARY 3, 2014
Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), On one of the most visited page on the internet. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), Once we hit the Build stage you know what to do, much more standard metrics.
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