Duct Tape Marketing

FEBRUARY 15, 2024

There's material on things like page speed and core web vitals or three different metrics and core web vitals. They want to ensure that people are not creating a huge RAF of content using LMS AI that will fill the internet with a bunch of croft things that are not really that valuable or are not properly fact checked.

SEO 59

SEO ChatGPT Technical Review Search 59

YoungUpstarts

JULY 2, 2020

A next positive step is to make sure the content you are sharing is memorable and differentiated from the others.” Another common mistake that marketing teams are making is using the same metrics for success that they have used in the past. If you use these same metrics, you’re going to be sorely disappointed in the results.

Marketing 262

Marketing Metrics Channel Differentiation 262

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

SEPTEMBER 15, 2008

That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. Startup Lessons Learned - the Conference (April 23.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

ConversionXL

JULY 21, 2022

So the brand experience on Twitter is not joined up with Facebook or LinkedIn, and content is often pushed out to each platform with no differentiation or personalization. There’s no surer sign of omnichannel campaigns working than when these metrics make for good reading. 7 omnichannel marketing examples you can learn from.

Customer 118

Customer Marketing Channel Audience 118

Startup Professionals Musings

MARCH 11, 2014

The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. Engagement and an emotional connection will make a customer relationship the driving force for loyalty and differentiation.

Customer 245

Customer Differentiation .Net Social Media 245

YoungUpstarts

MAY 15, 2018

Another important part of your presence on the internet is on social media. You may have noticed the emphasis on the internet and the web so far. Lack of Differentiation. The internet has brought a subtle problem to our lives. Track metrics, and keep up to speed on market trends. If you still remember phone books.

Small Business 133

Small Business Social Media Advertising Campaign 133

abovethecrowd.com

OCTOBER 17, 2013

A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry. For starters, the business metrics are quite compelling. The company has clearly “struck a chord” with consumers.

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. 04:01): You find other people and they come together.

Community 52

Community Kuwait Cofounder Bootstrapping 52

Up and Running

APRIL 17, 2018

If they’re like most people today, they turn to Google and start to browse the internet for shoelaces. Unique product descriptions help differentiate you from the competition and make your way up the search results page (SERPs). How will you know if your website is working for you if you never look at your metrics?

SEO 80

SEO eCommerce Analytics Software Review 80

Startup Professionals Musings

APRIL 26, 2015

The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. Engagement and an emotional connection will make a customer relationship the driving force for loyalty and differentiation.

Customer 120

Customer .Net Differentiation Social Media 120

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. The most obvious form of this, and by far the easiest to implement, is Google AdWords.

Metrics 93

Metrics Conversion Internet Acquisition 93

Brandanew

JUNE 13, 2015

On the surface level, paid likes have far worse conversion metrics compared to paid adverts. Social media and content marketing will help differentiate : The Internet has lowered the barriers to entry. The key reason being that usually social & content based channels do not come with quick results.

Social Media 100

Social Media Media Valuation Differentiation 100

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 98

Retention Customer Developer Programming 98

YoungUpstarts

AUGUST 16, 2019

When I first heard about it a few years ago, I had to look up the prior three revolutions — caused by the growth of steam engines, then electricity, and then the internet. And the success metrics show that. We’re in the midst of the Fourth Industrial Revolution as defined by the World Economic Forum.

Philippines 124

Philippines Business Model Engineer Operations 124

The Equity Kicker

JANUARY 10, 2020

It’s not too much of an overstatement to say that, 20 years ago, at the beginning of the internet, you could put almost any quality of experience online. And what are the metrics for customer love? In the mid-2000s, some forward-thinking VCs began to differentiate by employing specialists within their management companies.

Partner 68

Partner Early Stage Portfolio Metrics 68

Brandanew

JULY 9, 2015

The Internet is full of noise: . Standing our and being differentiated as a brand is not simple. Content metrics, success is harder to measure especially with the multiplication and diversification of platforms: As a Content Marketing head in my previous avatar, my CMO would ask me questions every week on the figures.

Marketing 100

Marketing SEO Metrics Agile 100

This is going to be BIG.

MAY 26, 2022

You’d like to believe the world is completely meritocratic—that you’ll put your heads down to work on your company, hit all your metrics, and just show up on the doorstep of a VC firm who will just be bowled over at the fantastic little company you’ve created. So how can founders differentiate? They’re not buying your past history.

Founder 103

Founder .Net Term Sheet Aggregator 103

Cracking the Code

JANUARY 19, 2016

I began my career at McKinsey and when the Internet bubble burst in 2001, I made a shift towards online software (ASP at the time). Mobile will drive new use cases. Do you consider yourself as competing with US VCs for SaaS startups? We are a global VC, therefore we’re competing — and at the same time partnering! 

API 48

API Silicon Valley Europe Differentiation 48

Startup Lessons Learned

APRIL 18, 2010

internet/consumer software companies. What differentiates them is their disciplined approach to determining when to spend money: after the fundamental elements of the business model have been empirically validated. internet/consumer software companies. Myth: The Lean Startup methodology is only for Web 2.0/internet/consumer

Lean 167

Lean San Francisco Continuous Deployment Startup 167

ConversionXL

MAY 27, 2022

It wouldn’t exist were it not for the internet empowering buyers to do their own research and make informed decisions. They’ll be heading up the team to develop new strategies, create new market segments , and define and measure metrics to demonstrate ROI to stakeholders. DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

Up and Running

DECEMBER 17, 2020

Is it differentiated from other products in its competitive set? Links are pretty important—they’re what the entire internet is built on. Time spent on-page is a related metric you may also want to track. Web hosts create a place on the internet where your site can live. Does it solve a known problem? Outbound links.

Marketing 142

Marketing Technical Review SEO Hosting 142

Up and Running

JANUARY 23, 2018

Scour the internet and glean as much information as possible by looking at the latest trends. Your USP is what differentiates your business from other players in the market. The advantage of this process is that each metric can be tweaked as the sales process is ongoing. Conduct research to identify the targeted audience.

Sales 82

Sales Metrics Business Plan Networking 82

Both Sides of the Table

JUNE 4, 2013

But when you create a product for a large segment of users who previously couldn’t afford products due to price or complexity and if that product can work at “Internet scale” you have the chance to do something truly amazing. The team has stated it and has built metrics around key goals for future success.

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

reidhoffman.org

NOVEMBER 12, 2013

the consumer internet landscape in 2004 vs. today. In 2004, the consumer internet was just beginning to rebound. In 2004, investors regained interest in the consumer internet again. And remember, LinkedIn was a consumer internet play with moderate consumer traction and without a dime of revenue. Reid Hoffman.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Steve Blank

OCTOBER 17, 2017

— Problem 1 : Regardless of a high-level understanding that business as usual can’t go on, all agencies are given “guidance and metrics (what they are supposed to do (their “mission”) and how they are supposed to measure success). Solution 2: Use the McKinsey Three Horizons Model to differentiate among the three types.

Community 227

Community Silicon Valley Technical Review Incubator 227

Duct Tape Marketing

JUNE 20, 2023

Rodney highlights the significance of selecting the right areas for transformation that can deliver a differentiating value, plus the importance of upskilling and reskilling existing talent within digital changes. But there isn't actually a top down roadmap of how to do it with real milestones and metrics and uh, around it. (07:01):

Technical Review 64

Technical Review Silicon Valley Generative AI Arizona 64

Startup Lessons Learned

JANUARY 27, 2009

What differentiates this model from "free serves paid" is that the free users dont need to consciously do anything special to be valuable. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

Occam's Razor

FEBRUARY 3, 2014

On one of the most visited page on the internet. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. I'm not a fan of compound metrics.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Fruition Internet Marketing. The post provides more detail. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

Startup Lessons Learned

FEBRUARY 11, 2009

Identity value - This is the strongest source of value of all, and its a little tricky to differentiate from the preceding two sources. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 102

San Francisco Continuous Deployment Lean DC 102

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. How do you begin?

Marketing 162

Marketing Charlotte Naming Design 162

Startup Lessons Learned

MAY 1, 2009

LIKED: Y startups fail, cont deployment vs waterfall vs agile, small batches & learn fr biz metrics #leanstartup As concise a summary as Ive ever seen. We have certain advantages that we are confident will differentiate us, but these may not be apparent if we just released as soon as the basic functionality of our app was ready.

Lean 60

Lean San Francisco Startup Continuous Deployment 60

Startup Lessons Learned

SEPTEMBER 27, 2010

This success was aided by the fact that it did just one thing extremely well – its lack of extra features emphasized its differentiation. No vanity metrics should be looked at. This success was aided by the fact that it did just one thing extremely well – its lack of extra features emphasized its differentiation.

San Francisco 167

San Francisco Lean Continuous Deployment Software Review 167