Differentiation Leadership Matching Presentation 
Duct Tape Marketing
JUNE 13, 2024
Her extensive experience in marketing leadership at Clutch have provided innovative tricks into how verified reviews can transform agency success and drive growth. She notes that comprehensive and in-depth reviews help agencies differentiate themselves and build trust with potential clients. Think of it as Yelp for marketing agencies.
Up and Running
JULY 11, 2017
If you find yourself in the situation where the technology vital to creating differentiation becomes an illusion, there are better alternatives than attempting to “gut it out” with a direct attack on the target market. The new bed divisional leadership became convinced that just delivering a “better” bed (than Hill-Rom) could carry the day.
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Duct Tape Marketing
FEBRUARY 15, 2024
These sorts of things are still applicable, but now with the advent of ai, we need to find ways to differentiate your website to make it seem like it's handcrafted, it's fact checked, it is authoritative and trustworthy. So that's where the experience of a human really differentiates. Who wants to read a thousand page book? (01:33):
ConversionXL
JUNE 30, 2019
The fact that your client, leadership, or colleagues believe something about competitors doesn’t mean it’s true. Check the list of presenters and companies running booths at your industry’s conferences; Ask your customers who else they considered. We all have blinders on at times. Make sure you go in with an open mind.
ConversionXL
MAY 11, 2017
The fact that your client, leadership or colleagues believe something about competitors doesn’t mean it is true. Check the list of presenters and companies running booths at the latest industry conference. To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves.
Austin Startup
OCTOBER 1, 2017
That’s often the major differentiator between the achievers and the laggards. Put extraordinary energy into your presentation. You know better than to produce death by PowerPoint, so put things on screens that convey information with intensity, and deliver them with verbal intensity that matches.
Steve Blank
SEPTEMBER 7, 2009
To support sales, Marketing tries to “make up a better story,” and the web site and/or product presentation slides start changing (sometimes weekly or even daily). They try different customers, different customer contacts, different versions of the presentations, etc. The board raises a collective eyebrow.
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