9 Messages From Sales Training May Save Your Startup
Startup Professionals Musings
SEPTEMBER 17, 2021
I recently found the classic sales training book “ Bootstrap Selling The Sandler Way ,” by Bill Morrison, who has 20 years in sales leadership roles, and I was amazed at how many of his sales lessons are great lessons for new entrepreneurs as well. Sales people alike, who won’t face their fears, lose in the long run. Telling isn’t selling.
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