ConversionXL

MAY 11, 2017

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Smartsheet runs heavily measured PPC ads.

Framework 102

Framework Marketing Acquisition Retention 102

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. However eBay is a fantastic way to make quick money, even just as a way to turn your old items into cash to start a new online venture.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Duct Tape Marketing

FEBRUARY 27, 2024

By honing in on a specific vertical, founders can position themselves as experts, differentiate their services, and attract ideal clients. So in a way, vertical specialization is a type of niching down by the way, you can specialize in what you do, like SEO, that's another type of specialization.

Vertical 68

Vertical Marketing Cofounder Campaign 68

ConversionXL

JULY 25, 2016

Some unscrupulous SEOers will now plague your site with fake referral traffic from other sites, with the hopes that your published site index and Google’s own measures of your site activity will give them some added authority and an SEO boost. utm_medium: email. utm_campaign: JulyNewsletter. It’s not your fault.

Analytics 48

Analytics Social Media Channel Campaign 48

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). Traffic Differentials. A common mistake in this case is to simply focus on one outcome. Web Analytics.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JULY 9, 2015

The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC).

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

JULY 11, 2016

Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. All PPC channels will work for you if you stop using brute force. Pillars : Content/SEO, Paid, Growth engineering, Referrals.

PPC 48

PPC Analytics Video Non-Compete 48