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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. Rebelling is simply a form of snobbery.

SEM 379
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Fad, Shmad. New Domain Extensions Like.FAMILY Are Here To Stay.

YoungUpstarts

NEWS ,LIVE,ROCKS,ATTORNEY,REVIEWS, and.VIDEO. You don’t have to create a whole new website, you can simply forward viewers who visit your new domain to content on your existing.COM and get zero SEO penalty for doing so (see number 3 below)! What is the Search Engine Marketing (SEM) value of new domains?

SEM 100
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. The perfect competitors are the ones where they unable to respond due to The Innovator’s Dilemma.

Startup 150
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Companies can acquire competitors’ products or technology to enhance their offering within the market they already serve. See [via Harvard Business Review ]. Your customers want different things.

Marketing 115
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Where does growth hacking come in? Image source.

Framework 102